Lead Manager – Digital Consumer Engagement

Our brands have always been built through meaningful consumer connections, and this role will help shape how those connections evolve. As Lead Manager, Digital, you will develop integrated consumer engagement strategies that connect content, culture, community, commerce, CRM, and media into cohesive consumer experiences. While organic social, content, community engagement, and CRM are important focus areas, this is not a channel specialist role.

William Grant & Sons

New York, NY

Marketing

As Lead Manager, Digital, you will develop integrated consumer engagement strategies that connect content, culture, community, commerce, CRM, and media into cohesive consumer experiences. While organic social, content, community engagement, and CRM are important focus areas, this is not a channel specialist role.
Rather than owning a single discipline, you'll help orchestrate how multiple touchpoints work together to drive brand growth, consumer engagement, and business performance. Partnering across brand, media, ecommerce, CRM, content, and agency teams, you'll help create a connected, measurable consumer engagement ecosystem aligned to evolving consumer behaviors. Success in this role comes from the ability to connect and orchestrate multiple marketing disciplines into a cohesive consumer experience, rather than serving as the deep specialist in any single channel.

You'll lead integrated consumer engagement strategies that connect audience insights, content, media, CRM, and commerce. Collaborate with cross-functional teams to create seamless consumer journeys, translate insights into action, improve personalization and engagement, and align initiatives with business objectives. Champion integrated marketing across the organization and explore emerging platforms, AI-enabled capabilities, and new ways of working to strengthen consumer engagement.

Candidates with backgrounds in integrated marketing, consumer engagement, digital strategy, CRM, content strategy, or omnichannel marketing are likely to be most successful in this role. You're a modern digital marketer and consumer engagement strategist who understands how different marketing disciplines work together to influence consumer behavior. While you bring particular strength in areas such as organic social, content, community engagement, and CRM, your greatest value comes from connecting people, capabilities, and channels into a unified consumer engagement strategy.

You're an integrator by nature, comfortable working across specialist disciplines without needing to be the technical expert in every area. You have experience developing integrated marketing programs that span content, audience, media, CRM, and commerce, and you're comfortable influencing across diverse stakeholders and specialist teams. You know enough about each discipline to ask the right questions, challenge partners, identify opportunities, and connect activity across the consumer journey.

You're equally comfortable thinking strategically and driving execution, and you enjoy bringing people together around a shared vision. Above all, you're curious about evolving consumer behaviors, emerging technologies, and new ways to create meaningful consumer experiences that drive measurable business results.

• Strategic marketer with experience developing integrated consumer engagement and digital marketing strategies across multiple channels and touchpoints
• Demonstrated experience leading organic social, content, community engagement, and CRM strategies, with the ability to connect these disciplines into broader marketing strategies
• Strong understanding of how content, media, CRM, audience strategy, commerce, and digital experiences work together to drive consumer and business outcomes
• Demonstrated ability to operate as an integrator across multiple marketing disciplines, aligning teams, partners, and channels around shared consumer and business outcomes
• Experience leading cross-functional initiatives and connecting specialist disciplines into cohesive marketing programs
• Experience leading agencies and…