VP Communications Director

Your Role

We’re looking for an SVP Communications Strategy Director to join the McCann team. This person would be a key member of the strategy team, helping to get ahead of the current need (and client expectations) for increasingly expansive ideas that take advantage of a wide array of potential channels and formats and drive ROI in the face of budget pressures. The person fulfilling this role would be both inspiring our teams towards great creative campaigns, as well as helping justify the investment in those.

It’s key that this person has a keen understanding of modern-day media/channel landscape and ways to best take advantage of the opportunities they present (SOCIAL IS KEY), as well as mapping those opportunities out in compelling ways. They should be able to work fluidly with brand, data, social & creatives to design modern comms thinking. We are looking for someone who is fluid in frameworks but comfortable thinking beyond too.

Mc Cann

Strategy and Planning

Strategy

Reporting into:
Chief Strategy Officer

Location:

New York, NY

• Develop and help execute comprehensive communications plans for the client. This means creating and managing the implementation of detailed communication plans outlining key messages, tactics, timelines, and budgets across different channels (digital, social, tv, print and all other media channels).
• Develop strategic deliverables such as consumer journey maps, campaign ecosystem frameworks, engagement plans etc.
• Analyze audience and channel insights to help inform focus areas for creative and to help inform targeted and relevant messaging across channels (digital, social, traditional media etc.).
• Conduct market research and be on top of best-in-class comms architecture plans and best practices.
• Work in tandem with brand strategy to ensure client goals are met and creative opportunities are ignited
• Work in tandem with creative teams to manifest ideas towards effective campaigns and help inform the creation of key campaign elements.
• Identify best ways to monitor and measure performance and adjust to optimize results. Track campaign metrics (reach, engagement, conversion etc.) using analytics tools. Identify and present data-driven insights to clients to demonstrate campaign success.
• Engage and manage relationships with other IAT agencies (media, PR etc.) to ensure all of the above.

• Strong analytical and strategic thinking abilities
• Creative mindset and desire to forge new and innovative ways to be most effective
• Excellent communication and writing skills
• Deep understanding of digital and social media landscape and marketing channels
• Significant experience with market research and data analysis tools
• Ability to collaborate effectively with cross-functional teams (creative, brand strategy, business leadership etc.)
• Knowledge of industry trends and best practices
• Experience in presenting to clients and forging trusted relationships with them
• Leadership skills and ability to manage cross-functional work processes
• Comfortable working in a fast-paced environment

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in office per week.

• Bravery:
  We embrace innovation and take thoughtful risks to drive bold ideas forward. We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging…