Social Media & Content Creator - Beauty

Job Title: Social Media Manager/Content Creator (Beauty)

Client

Location:

New York, NY

Starting:

Pay Comments: up to $31.91/hour

Hours: Part-time

Are you obsessed with beauty, social media, and the culture happening online? Do you know how to spot a Tik Tok trend early, turn it into compelling branded content, and create a hook that makes people stop scrolling?

Aquent is partnering with a leading global beauty company to find a Social Media & Content Creator who will help shape how a beloved beauty brand connects with consumers across social. This is a highly hands‑on role for someone who can think strategically, create engaging content, move quickly, and understand what makes beauty content resonate online.

We are looking for a social-native content creator who lives and breathes beauty, internet culture, and emerging social trends. You will play a key role in developing and executing social content across multiple beauty franchises, partnering closely with brand, creative, agency, and influencer teams.

This is not a purely community management or social publishing role
. Content creation is a core part of the position. We are looking for someone who can take an idea from trend identification → concept → hook → filming → editing → publishing → performance analysis.

The ideal candidate understands how to make content feel native to Tik Tok, Instagram, and You Tube rather than simply repurposing traditional brand advertising for social.

• Create social-first content for Tik Tok, Instagram Reels/Stories, You Tube Shorts, and other emerging platforms, including lo-fi video, photography, behind-the-scenes content, trend-driven content, and live/event coverage.
• Identify emerging beauty, cultural, creator, and platform trends and quickly translate them into relevant brand opportunities.
• Develop compelling hooks, concepts, captions, and platform-native storytelling designed to stop the scroll and drive engagement.
• Film and edit content using mobile devices and editing tools, with the ability to work comfortably both in front of and behind the camera
  .
• Own content development from ideation through post-production
  , collaborating with brand teams, creators, influencers, agencies, and subject-matter experts.
• Contribute to social content strategy across multiple beauty franchises, balancing immediate cultural opportunities with broader brand and product priorities.
• Build, manage, and execute the social content calendar in alignment with marketing initiatives, product launches, influencer activations, and key cultural moments.
• Monitor social conversations, search behavior, competitive activity, and creator trends to identify opportunities for real-time content.
• Serve as a social copywriter, creating concise, engaging, platform-specific copy that reflects the brand’s voice.
• Draft creative briefs for agencies and creators and help guide content development to ensure assets are strategically aligned with social best practices.
• Experiment with emerging platforms, formats, AI tools, and creative techniques to develop more effective and engaging content.
• Monitor content performance and social KPIs using native platform analytics and social listening tools, translating results into actionable learnings for future content.
• Partner with customer care, advocacy, marketing, digital, retailer, and agency teams to ensure a cohesive consumer experience.
• Support social giveaways and activations, including rules, winner selection, outreach, fulfillment, and related administrative needs.

• 1–3 years of hands-on social media and content creation experience
  , including agency, in-house, publisher, creator, or brand experience.
• A recent college graduate or early-career social professional with a genuine passion for beauty, personal care, creators, and internet culture.
• Demonstrated ability to create social content from concept through final edit
  —not simply manage a content calendar or publish content created by others.
• Strong understanding of what makes content successful on Tik Tok, Instagram Reels/Stories, and You Tube Shorts
  , including trends, hooks, editing styles, pacing,…