Deputy Director, Social Media

Deputy Director, Social Media Job Description About NYC Kids RISE

Over the last decade, NYC Kids RISE has been working alongside partners in government, philanthropy, business and communities to build a first-of-its-kind universal community wealth building platform for New York City neighborhoods.

Through the Program, nearly every public school student in New York City has an NYC Scholarship Account, starting in kindergarten, with money already invested in a 529 college savings plan, and opportunities to earn more money through rewards and Community Scholarships. Today, more than 380,000 students have NYC Scholarship Accounts with more than ~$85 million designated for their educational futures. The Program is on pace to reach nearly all ~1 million NYC public school students by 2034.

The Program expands access to mainstream financial products; builds individual, family, and collective financial assets; provides financial education for families and students; and brings schools and communities together to support all their children’s futures. As a unique vehicle for building both financial and social capital, the platform serves as a model for generational wealth building and fostering neighborhoods of economic opportunity — locally and nationally — especially for families who have historically faced barriers to financial empowerment.

In June, the City announced an historic investment, increasing the initial seed scholarship for kindergartners from $100 to $1,000. With growing national, state, and local bipartisan recognition of the power of early wealth building and our infrastructure in place, there is a window of tremendous opportunity to realize a bold vision for New York City kids.

Learn more about NYC Kids RISE .

NYC Kids RISE is seeking a talented Deputy Director of Social Media. Key objectives for the role include:

Responsibilities will include, but not be limited to:

Leading the organization’s social media strategy

• Develop and manage the organization’s social media content calendar across Instagram, Linked In, Facebook, X, and Youtube.
• Develop annual social media objectives aligned to team and organizational goals and mission. Drive measurable progress to targets, including expanding NYC Kids RISE’s reach and engagement on social platforms.
• Monitor and identify patterns in social media engagement with key audiences and social media analytics. Recommend strategies to respond and improve outcomes.
• Track emerging best practices, relevant industry updates, and innovations. Recommend new tactics and technology.
• Ensure a consistent visual identity for the NYC Kids RISE social channels and graphics in alignment with the organization’s brand.

• In collaboration with NYC Kids RISE partners, stakeholders, and champions - encompassing families, students, schools, civic and community leaders, business, government, systems, and philanthropy - showcase success stories on social media, including through short-form video storytelling.
• Amplify stories shared by partners and create a platform for them to showcase the ways they’re integrating the Program in their neighborhoods.
• Help craft interview questions and lead interviews to gather stories for social media. Help maintain a systematized bank of stories.
• Ensure diverse representation of the Program pillars, stakeholders, and New York City neighborhoods within social media stories.
• Plan for and capture content (photo and video) for social media at events and engagements across the five boroughs.

• Manage posting all paid and organic…