Senior Offline Marketing Associate

• Manage planning and execution of offline marketing campaigns across the USA, Germany, and New Markets
• Develop campaign plans, budget allocations, and forecasts with the Head of US Offline & Partnerships
• Manage relationships with media agencies, data bureaus, data co-ops including Epsilon and Wiland, and other external partners
• Support campaign planning, prospecting strategies, media bookings, and execution
• Create campaign briefs based on media plans and coordinate with Creative, Print, and Digital teams
• Develop creative briefs and work with design and artwork teams to deliver campaigns aligned with brand guidelines
• Manage campaign setup, including offer code and URL briefs, ensuring checks and approvals before launch
• Monitor offline channel performance and maintain reporting dashboards
• Provide weekly updates, performance analysis, and actionable insights to the marketing team and leadership stakeholders
• Support testing, evaluation, and rollout of new channels, partnerships, strategic initiatives, pilot programs, and emerging offline marketing opportunities
• Serve as a key point of contact across internal teams and external partners to ensure communication, project management, and campaign delivery

• 4+ years of experience in marketing, with a strong background in campaign management, offline media, and cross-functional project coordination
• Experience managing Direct Mail, Out-of-Home (OOH), Print, Radio, CTV, and Brand Partnerships
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Experience working with media agencies, vendors, and external partners
• Strong analytical skills with experience monitoring campaign performance, reporting on results, and providing actionable insights
• Excellent communication and stakeholder management skills
• Experience developing creative briefs and coordinating with Creative, Design, Production, and Digital teams
• Strong attention to detail and ability to ensure accuracy across campaign setup, approvals, and execution
• Proficiency in Microsoft Excel and Power Point
• Experience with Asana is a plus
• Self-motivated, organized, and able to thrive in a fast-paced environment

Demonstrates expertise in managing offline marketing campaigns, including Direct Mail, Out-of-Home (OOH), and Print, while effectively coordinating with cross-functional teams and external partners. Proficient in performance analysis and reporting, ensuring campaign accuracy and alignment with brand guidelines.

• Campaign Management
• Offline Media Experience
• Project Management Skills
• Analytical Skills
• Stakeholder Management

• Campaign Planning
• Budget Allocation
• Performance Monitoring
• Creative Brief Development
• Media Bookings
• Data Analysis
• Direct Mail Management
• Out-of-Home (OOH) Management
• Print Media Management
• Brand Partnerships

• Excellent Communication
• Attention to Detail
• Self-Motivated
• Organizational Skills
• Ability to Thrive in Fast-Paced Environment

• Campaign Execution
• Media Agencies
• Data Bureaus
• Project Coordination
• Creative Teams

• Microsoft Excel
• Microsoft Power Point
• Asana