Manager, Marketing - La Roche-Posay; Cicaplast & Lipikar

Job Title: Manager, Marketing - La Roche-Posay (Cicaplast & Lipikar) US

Division: L'Oréal Dermatological Beauty Division

Location: New York, NY

Reports To: Assistant Vice President of Marketing – La Roche-Posay

Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes Cera Ve, La Roche-Posay, Vichy, Skin Ceuticals and Skin better Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

As the Marketing Manager for Cicaplast & Lipikar, you'll play a vital role in driving the growth of two key franchises for the brand. You'll gain hands-on experience in developing and executing 360° marketing campaigns, managing product launches and renovations, and collaborating with key retailers. You’ll also develop skills in consumer communication, market analysis, and data-driven decision-making, working closely with cross-functional teams to achieve the brand's strategic objectives.

• Support the Development & Execution of Marketing Plans:
  Assist the Marketing AVP in creating and implementing annual marketing plans for Cicaplast & Lipikar, aligned with the brand's overall strategic objectives.
• Manage Product Launches & Renovations:
  Assist with the end-to-end launch process for new products and renovations, ensuring timely execution and effective communication to all stakeholders.
• Develop Compelling Marketing Content:
  Create engaging content for various platforms, including digital, social media, and in-store materials, ensuring consistent brand messaging and consumer relevance.
• Conduct Market Analysis & Competitive Tracking:
  Monitor market trends, competitor activities, and consumer insights to inform marketing strategies and identify opportunities for growth.
• Manage Marketing Budget & Track Performance:
  Monitor and track marketing spend against budget, analyzing key performance indicators to optimize campaign effectiveness.
• Collaborate with Retailer Partners:
  Work closely with key retail partners to develop and execute tailored marketing programs that drive sales and enhance brand presence.
• Collaborate with all teams, including Product Development/DMI, PR, Medical Marketing, Media, Advocacy, Legal/Claims, Consumer Market Insights, and Commercial, to provide strategic oversight, assets, and information for all teams to execute your franchise vision.

• Assist in the development of presentations for sales teams, retailer presentations, and training materials for beauty advisors.
• Collaborate with the Brand Engagement team on influencer marketing and PR initiatives.
• Support the Medical Marketing team in developing compelling, patient-centric messaging.
• Contribute to the development of seasonal marketing campaigns and product kits.
• Track and analyze marketing campaign performance, making recommendations for optimization.
• Oversee the comp creation process for cross-functional team use.
• Act as the person of contact for the Caribe La Roche-Posay team to ensure continuity and communication of national La Roche-Posay strategy.
• Manage sample and tester forecast for team.

• Bachelor’s degree in relevant field
• 5-7 years of marketing experience. Beauty/Skincare a plus.
• High proficiency in MS Office:
  Ability to create high impact presentations and proficiency in telling a cohesive story
• Ability to influence team members and leadership
• Must be skilled at executing within tight time frames with excellent attention to detail, accuracy, and a sense of urgency
• Ability to manage multiple priorities simultaneously and meet multiple, competing deadlines
• Strong Communication and…