Senior Manager, Brand & Creative

The Senior Manager, Brand & Creative will lead marketing and branding initiatives at a top international law firm, ensuring cohesive and impactful creative strategies. This is a unique opportunity for a strategic, hands-on branding leader to influence global communications, digital innovation, and brand governance while collaborating with teams around the world. This role is open to New York, NY or Houston, TX candidates.

Our client is a globally recognized law firm known for its leadership in financial institutions, energy, infrastructure, technology, transport, and life sciences. With over 50 offices and 6,000 attorneys and staff, this firm brings together the reach of a global powerhouse and the culture of a truly collaborative organization.

This role is open to New York, NY or Houston, TX. The responsibilities include:

• Own and evolve the firm's global brand framework, including visual identity standards, governance models, templates, and guidelines, ensuring a consistent and recognizable brand presence across all regions and business functions.
• Lead the design and delivery of high-profile global communications, creating compelling, on-brand marketing and corporate materials that support the firm's reputation and strategic objectives.
• Manage enterprise brand platforms and marketing workflows, including digital asset management (DAM) and creative operations tools, driving adoption, governance, process efficiency, and user enablement.
• Serve as the firm's senior brand advisor, providing expert guidance on design quality, visual storytelling, brand compliance, and creative best practices for complex projects and stakeholder requests.
• Drive alignment between global and regional marketing teams, fostering collaboration, resolving brand-related challenges, and ensuring brand standards are effectively implemented while accommodating local market requirements.
• Strengthen the firm's digital brand presence, partnering with content and marketing teams to improve brand effectiveness across websites and digital channels through SEO, content structure, user experience, and performance optimization.
• Oversee shared-service creative and marketing operations, managing priorities, service quality, team performance, reporting, training, and continuous improvement across centralized support resources.
• Champion innovation and team development, leveraging emerging technologies, including AI-enabled solutions, to enhance creative production, improve efficiency, scale content delivery, and elevate overall marketing effectiveness.

A successful candidate should have:

• 10+ years of experience in brand management and/or creative leadership within a complex global organization, preferably in professional services or law firm.
• Demonstrated success managing global brand governance programs.
• Strong background in creative direction, visual communications, and enterprise-scale brand implementation.
• Experience leading cross-functional teams and influencing senior stakeholders across multiple geographies.
• Hands-on expertise with Adobe Creative Suite, DAM platforms, workflow management tools, PowerPoint template development, and digital marketing technologies.
• Knowledge of SEO, digital content strategy, and emerging marketing technologies, including AI-driven solutions.
• Proven ability to operate both strategically and tactically, delivering high-quality work while managing competing priorities in a fast-paced environment.

• Base salary range $150,000 - $195,000 depending on experience and location