Country Manager

We are a leading fashion group, operating six lifestyle brands across multiple categories. As we expand into the US market, we're looking for a talented and driven Country Manager to lead our US operation.

You will be responsible for managing the Group’s entire US operation — encompassing 6 brands, their D2C e-commerce channels, and their US wholesale and retail activity. The role is primarily e-commerce, with end-to-end ownership of the wider operation alongside it. Your mission is to bring the Group’s brands to US consumers and turn each brand into a profitable, fast-growing business.

Key to success will be hands‑on Shopify D2C management experience across multiple brands, paired with a strong marketing instinct — the ability to keep sites and operations running smoothly while actively driving traffic, conversion, and results for each brand.

• Own the day-to-day operation of 6 Shopify storefronts, ensuring all sites are fully functional and performing well
• Ensure timely order fulfillment and shipping across all brands, working closely with Operations & 3PL partners
• Manage inventory and fulfillment processes for all 6 brands across all channels
• Own site merchandising, content updates, and ongoing promotions across all brands
• Act as the local point of ownership for the Group’s day-to-day operational matters in the US

• Build and grow the Group’s US wholesale business — managing showroom and sales representation, retailer relationships, and seasonal sell‑in across the brands
• Identify and pursue new partnership and collaboration opportunities in the fashion and lifestyle space

• Partner closely with the marketing team on strategy and campaigns for each brand — reviewing results and translating them into action
• Drive on‑site marketing execution for each brand: promotions, campaign updates, and merchandising aligned with marketing activity
• Own performance reporting across core KPIs (traffic, conversion, revenue, etc.) for each brand, and translate insights into recommendations

• Minimum 3 years of experience running D2C e-commerce in the US — Shopify experience required
• Proven experience working with consumer brands, ideally having led D2C operations for a brand (in‑house or agency‑side) — comfortable managing multiple brand storefronts in parallel
• Strong marketing background and instinct — understands performance marketing and how site and marketing work together to drive results
• Familiarity with the US wholesale landscape — showrooms, sales reps, and multi‑brand retailers — preferred
• Experience with fashion or lifestyle brands — preferred
• Based in New York — preferred
• Data‑driven mindset with the ability to analyze metrics and translate them into action
• Excellent project management and problem‑solving skills
• Ability to work independently and manage multiple brands/priorities in a fast‑paced, hands‑on environment
• Strong communication and interpersonal skills; comfortable working across levels and functions
• Entrepreneurial spirit, growth mindset, and hands‑on approach