Creative Videographer​/Editor; Freelance > Fulltime

Ultra™ | Nicotine-Free Pouches for Focus & Energy
About Ultra

Ultra™ is already the #1 brand of nicotine-free pouches in the world. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

Left Lane Capital (Blank Street, Olipop, Holy)
Sugar Capital (Grüns, Feastables, Lucky Energy)

Athletes & Creators
Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more

Founders & Operators
Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more

Learn more:

Ultra is looking for a NYC-based freelance videographer + editor who can produce, shoot, and edit high-performing short-form content at speed — with the opportunity to grow into a full-time role
.

This is not a “show up and film” gig. We want someone who can take a creative direction, turn it into a shoot plan, direct on set, and ship edits that feel native to Tik Tok/Reels/Shorts — while still meeting Ultra’s bar for premium, performance-driven storytelling.

You’ll work closely with Growth + Brand and be trusted to move fast, stay organized, and iterate based on real performance feedback.

• Produce and direct shoots end-to-end: concepts → shot lists → on-set direction → final exports

• Help translate marketing goals into content systems (repeatable series, formats, hooks, and angles)

• Maintain a strong point of view on what will win on social — not just what looks nice

• Shoot a mix of:

  • Cinematic DSLR/mirrorless content (lighting, composition, movement, product hero moments)

  • Native iPhone content (fast, real, trend-aligned, “shot on phone” energy)

• Capture clean audio and run-and-gun setups across NYC locations (office, streets, gyms, creator homes, etc.)

• Bring and operate your own camera + lighting gear (and know how to use it efficiently)

• Edit primarily for Tik Tok / IG Reels / You Tube Shorts

• Be fluent in Cap Cut and current social editing styles (pacing, text, cuts, templates, sound, memes)

• Create multiple versions per concept (hook tests, cutdowns, CTA variants) and iterate quickly

• Ensure exports are platform-ready and organized for handoff

• Write strong hooks, captions, and on-screen text that drives retention and conversion

• Collaborate with Growth on scripting frameworks and performance learnings

• Keep a tight workflow: file naming, folder structure, versioning, deadlines, and clear communication

• Work collaboratively with internal stakeholders and external talent (creators/athletes/partners)

• Be reliable, responsible, and proactive — we move fast, and the work compounds

• You’re NYC-based and can be flexible + on-the-go

• You can shoot and edit at a high level —
  and you can produce/direct
  , not just execute

• You’re deeply plugged into what’s trending and know how to adapt trends to a brand

• You’re highly skilled in Cap Cut (and comfortable moving fast in post)

• You own your own camera + lighting equipment and can run a nimble set

• You have strong taste
  , but you’re also performance-aware and iteration-friendly

• You’re extremely organized, communicative, and accountable

• You collaborate well and enjoy building with a team

Bonus points

• DTC / consumer brand experience

• You’ve built repeatable content systems (series formats that scale)

• You’re comfortable with both UGC-style speed and premium brand storytelling

Build at the front edge.
Ultra is scaling fast, and content is a major growth lever — you’ll be close to the engine.

Portfolio-defi…