Sr. Field Marketing Manager

the company is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, the company is the best-in-class solution for product, data, and marketing teams.

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As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

the company believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion - one focused on psychological safety, empathy, and human connection that will allow employees of all backgrounds to thrive.

The North America Field Marketing team is responsible for driving regional growth by creating marketing strategies that generate pipeline, accelerate opportunities, and strengthen customer relationships. As the Senior Field Marketing Manager, East Region
, you will own the field marketing strategy across one of the company's most important territories, partnering closely with Sales leadership to identify opportunities, influence regional priorities, and deliver programs that create measurable business impact.

This is a highly cross-functional role for someone who enjoys thinking strategically while remaining hands-on in execution. You'll combine data, creativity, and strong business partnership to develop innovative campaigns, events, executive experiences, and account-based programs that help our teams engage prospects and customers throughout the buyer journey.

If you thrive in a fast-paced environment, enjoy building from the ground up, and love collaborating across Sales and Marketing to solve problems creatively, we'd love to meet you.

• Be the "CMO" of the company's East Region - owning the marketing strategy end to end; developing regional programs that generate pipeline, accelerate opportunities, and support revenue growth.

• Partner closely with regional Sales leaders to understand business priorities, identify whitespace opportunities, and build creative marketing plans tailored to the needs of the territory.

• Develop and execute a mix of first-party events, executive experiences, third-party sponsor ships, webinars, and account-based marketing initiatives that create meaningful customer engagement.

• Measure program performance through pipeline, influence, ROI, and engagement metrics, using insights to continuously optimize future investments and regional strategy.

• Collaborate across Marketing, SDRs, Partner Marketing, Product Marketing, Customer Success, Communications, and Revenue teams to deliver exceptional experiences and ensure alignment across every campaign.

• You enjoy thinking creatively and finding new ways to engage customers beyond traditional field marketing tactics.

• You're naturally collaborative and build trusted partnerships with Sales leaders and cross-functional stakeholders.

• You love using data to inform decisions but aren't afraid to test new ideas and iterate quickly.

• You're comfortable operating with autonomy and enjoy owning a business rather than simply executing requests.

• You're energized by fast-paced, high-growth environments where priorities evolve and opportunities emerge quickly.

• 5+ years of B2B field marketing experience, preferably supporting Enterprise or Commercial sales organizations within a SaaS company.

• Demonstrated success owning a regional marketing strategy that contributed measurable pipeline and revenue outcomes.

• Experience partnering directly with Sales leadership to develop territory plans and execute integrated…