Associate Field Marketing Manager; US East and Canada)

the company is looking for a resourceful and creative
Associate Field Marketing Manager to lead event strategy and execution for the company's AI product line across the East and Canada region. This role is ideal for someone who is passionate about AI and developer communities, enjoys getting hands-on with technical audiences, and wants to build a market-leading brand presence for the company's AI offerings.

As part of the NAMER Field Marketing team, you will own the strategy, planning, and execution of a mix of practitioner-focused events, hands-on workshops, and surround activations at major AI conferences. This role is critical to scaling awareness and adoption of the company's AI products, and to building durable relationships with AI customers, prospects, and the broader developer community.

* At the company, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.*

• Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada

• Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences

• Partner with Product Marketing and AI/ML product teams to translate the company's AI observability and LLM monitoring capabilities into compelling, technically credible event content

• Design and continuously improve hands-on workshop curriculum and live demos that showcase the company's AI products to practitioners and technical decision-makers

• Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets

• Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects the company's brand and delivers a seamless attendee experience

• Partner closely with Sales and Field Marketing to align event strategy with territory and pipeline priorities across NAMER

• Track, measure, and report on pipeline influence, attendee engagement, and program ROI, using data to continuously refine the event mix

• Cultivate and grow relationships with AI developer communities, meetup organizers, and local user groups to expand the company's reach and reputation

• Stay current on the AI/ML landscape and competitive events calendar to identify new opportunities for the company to show up and stand out

• 1-2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences

• Genuine enthusiasm for AI and machine learning, with the curiosity to go deep enough on the product to speak to it credibly at events

• Experience planning and running practitioner-focused events or hands-on workshops, from concept through post-event follow-up

• Strong project management skills, with the ability to manage multiple events, vendors, and budgets simultaneously in a fast-paced environment

• Excellent verbal and written communication skills, comfortable presenting to and engaging with technical audiences

• A collaborative, cross-functional operator who partners naturally with Sales, Product Marketing, and Product teams

• Process-oriented mindset with an interest in building scalable, repeatable programs

• Familiarity with marketing or sales tools (e.g., SFDC, Marketo) is a plus

• Ability to travel up to 50% of the time

• Generous and competitive benefits package

• New hire stock equity (RSUs) and employee stock purchase plan

• Continuous career development and pathing opportunities

• Employee-focused best in class onboarding

• Internal mentor and cross-departmental buddy program

• Friendly and inclusive workplace culture

* Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with the company.*

#LI-Hybrid

the company offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, the company offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at the company is:

$71,000—$94,000 USD

the company is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity  brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and…