Assistant Vice President Marketing Strategy - Siena University

Assistant Vice President for Marketing Strategy

Located in Loudonville, New York - just 10 minutes from the state capital of Albany - Siena empowers more than 3,400 students each year through a transformative journey we call the Education for a Lifetime. All members of the Siena University community work together to advance the University's mission to graduate Saints intent on making the world more just, peaceful, and humane.

The Franciscan tradition, upon which Siena was founded, permeates throughout campus life. All community members are valued for their unique worth and recognized for their specific contributions toward the greater good. That spirit of belonging and respect reverberates across our 174-acre campus, which is ranked among the 50 most beautiful college campuses in the country by Condé Nast.

Siena is leading the way in Catholic, liberal arts education, and the national rankings help tell our story. Siena ranks number one in New York for job placement; top 10 among all Catholic University in the country; and among the top three percent of all institutions in the U.S according to the Wall Street Journal. It has always been our community of dedicated and passionate Saints who make this campus a coveted destination to work, live, and learn.

We hope you'll consider joining us.

The Assistant Vice President for Marketing Strategy is responsible for developing and advancing Siena
University's institutional and enrollment marketing strategies to strengthen the University's brand, increase
awareness, and support undergraduate and graduate enrollment growth.

Working closely with the Dean of Enrollment & Marketing, this role translates institutional priorities into
audience-centered marketing strategies that help Siena stand apart in an increasingly competitive higher
education marketplace. The Assistant Vice President develops positioning, messaging, audience
acquisition strategies, enrollment communications, and marketing initiatives that connect Siena
University's distinctive value with prospective undergraduate students, graduate students, families, school
counselors, alumni, employers, community partners and other key audiences.

This role combines strategic thinking with executional partnership, collaborating with Director of
Marketing and across the University to ensure marketing and messaging initiatives are grounded in
audience insight, informed by data, and aligned with institutional priorities.

Siena University is committed to attracting exceptional talent and is open to hybrid work arrangements for the right candidate for this position.
Candidates interested in working in a hybrid capacity will preferably reside within New York State, and must be within driving distance of Siena University, and be available to work fully on campus as business needs require.

• Develop institutional and enrollment marketing strategies that strengthen Siena University's brand and support institutional priorities.
• Translate Siena University's institutional brand into differentiated positioning and messaging for undergraduate, graduate, transfer and other priority audiences.
• Conduct market research, competitive analysis, and audience research to identify opportunities to strengthen Siena University's market position.
• Develop messaging frameworks and value propositions for academic programs, enrollment initiatives, and institutional campaigns.
• Recommend marketing strategies that differentiate Siena University and strengthen brand awareness and reputation.

• Develop integrated marketing strategies that increase awareness, inquiries, applications, and enrollment across undergraduate and graduate populations.
• Partner with undergraduate admissions, graduate admissions, financial aid, and other campus partners to develop marketing strategies that improve recruitment and enrollment outcomes.
• Develop enrollment communication strategies throughout the prospective student journey to strengthen engagement and conversion.
• Support marketing strategy for new academic program launches and strategic enrollment initiatives.
• Develop strategy for Siena University's key enrollment webpages and digital experiences to improve audience engagement, search visibility, and conversion.
• Recommend content, SEO, AI search optimization, and digital marketing strategies that improve Siena University's online presence.
• Evaluate emerging marketing trends, technologies, and best practices and recommend opportunities that strengthen…