Senior Social Producer, Branded Content

Description

AMP Sports is quickly emerging as one of the leading sports media companies producing highly engaging content across podcasts, You Tube, and social platforms. Home to some of the top sports podcasts, including “Cousins with Vince Carter and Tracy McGrady,” “The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone,” “Unfiltered Soccer with Landon Donovan and Tim Howard,” “Post Moves with Candace Parker and Aliyah Boston,” and “Style of Play with Julie Ertz and Kealia Watt” as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond.

With a rapidly expanding digital footprint and a reach spanning 180+ broadcast stations and tens of millions of followers, AMP Sports continues to build scalable content ecosystems that drive audience growth, engagement, and revenue.

We are seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short‑form social content and digital franchises across the AMP Sports portfolio that support brand partnerships and revenue growth.

Partnering closely with leadership, social, production, sales, and marketing, this person will identify new content opportunities, develop creative concepts, and own execution from idea through delivery. They will translate advertiser briefs into content that delivers brand messaging while still feeling organic, entertaining, and valuable to our audiences.

The ideal candidate is a highly versatile social‑first digital producer and editor with strong creative instincts and deep understanding of audience growth, platform strategy, and original short‑form content development. They can turn brand objectives, platform and audience insights, and show strategy into compelling social programming, and can oversee ideas from concept through production and publishing. Hands‑on production and editing skills, and an understanding of production workflows will be necessary.

• Partner with content, sales, marketing, and leadership to proactively develop a pipeline of branded social franchises, sponsored concepts, and social‑first extensions designed to grow audiences and create revenue opportunities.
• Oversee end‑to‑end execution of a variety of highly engaging branded social franchises and sponsored content, from static posts and short‑form video to on location and activation productions.
• Work with sales to translate advertiser briefs, objectives, and brand guidelines into creative concepts that feel authentic to our programming, channels, and audiences.
• Partner with individual show content and social teams to ensure alignment with broader programming and audience strategies, while independently managing publishing and optimization of branded content.
• Own assigned projects from concept through delivery. Manage pre‑sale through post‑production workflow, ensuring all teams are aligned expectations, timelines, and deliverables.
• Oversee production and post‑production of social content, with the ability to edit, shoot, and/or direct when appropriate, particularly for fast‑turnaround social work.
• Leverage strong understanding of platform algorithms and content strategies across You Tube, Instagram, Tik Tok, Threads, and Facebook to optimize publishing and distribution for maximize audience growth. Publish content according to strategies set.
• Identify opportunities to extend larger productions into compelling short‑form and social assets rather than simply creating cutdowns.
• Work across multiple AMP Sports shows while maintaining each show’s distinct voice, audience strategy, and creative identity.
• Evaluate campaign performances, use audience data and platform analytics, and keep up with latest trends to identify content opportunities and inform creative and distribution decisions.
• Produce and direct on‑camera talent, athletes, and creators remotely, in studio, and on location when necessary.
• Serve as a flexible senior social resource across the portfolio, with the ability to step into lead channel strategy responsibilities when needed.
• Other duties as assigned.

• 5+ years producing premium digital and short‑form social content for a media company, sports…