Sr. Ads Product Marketing Manager

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we're looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we'll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We're looking for a Senior Ads Product Marketing Manager to shape the future of performance bidding, optimization, and measurement 'll own the go-to-market strategy for new solutions that help advertisers align campaign delivery with the business outcomes they value most.

In this role, you'll translate complex advertiser measurement needs into clear product strategy, positioning, and scalable go-to-market motions. You'll partner closely with Product, Engineering, Data Science, Measurement, Sales, Performance Solutions, and Product Operations to bring new lower-funnel solutions from early testing through broader adoption. Your work will help advertisers optimize toward the outcomes that matter in their own measurement source of truth and build greater confidence in Pinterest as a performance channel.

• Own product marketing strategy and go-to-market execution for Pinterest's measurement-aligned bidding and optimization portfolio, including MPO, Last Click Mode/optimization windows, and future custom conversion solutions.
• Build a deep understanding of advertiser measurement approaches, attribution models, lower-funnel objectives, and performance needs to identify high-value market opportunities and influence product strategy.
• Define target segments, customer problems, value propositions, positioning, messaging, and proof points for early-stage and scaled bidding products.
• Lead commercialization for alpha and beta programs: shape learning agendas, define advertiser eligibility and recruitment strategies, develop onboarding and enablement materials, and turn findings into product and GTM recommendations.
• Partner with Product, Engineering, Data Science, and Measurement teams to translate market insights into product requirements, prioritize investments, and navigate technical and commercial tradeoffs.
• Serve as the voice of advertisers and Sales to Product, and the voice of Product to Sales-synthesizing customer feedback, competitive intelligence, product data, and opportunity sizing into decision-ready recommendations.
• Develop clear narratives, sales enablement, training, and customer-facing materials that make complex bidding, optimization, and measurement concepts accessible and actionable.
• Establish success metrics across adoption, advertiser performance, sentiment, revenue impact, and operational readiness; use results to refine product strategy and determine the path from alpha to beta to broader scale.
• Drive cross-functional alignment across Sales, Performance Solutions, Measurement Solutions, Product Operations, Business Marketing, Legal, and other partners to deliver cohesive, scalable product launches.
• Use AI tools thoughtfully to accelerate market research, customer-feedback synthesis, and analysis, while applying sound judgment, validating outputs, and maintaining ownership of final recommendations.

• 5+ years of product marketing, ads marketing, or related experience, ideally in performance advertising, ad delivery, bidding, measurement, attribution,…