Associate Director, Strategy

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Generate strategic media initiatives and lead the implementation of the media plans for a major client.

• Oversee media strategy and plan development and budget
• Evaluating, identifying and sizing media target based on client brief
• Responsible for developing and executing strategy for the functional area
• Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Presenting recommendations to account service and clients
• Maintaining strong relationship with key clients
• Following detailed instructions and using established procedures, completes work in a detailed and complete manner
• Performs under immediate supervision, using established procedures to accomplish assigned tasks
• Assists in more advanced functions as part of training and development
• Refers questions and problems to higher levels
• Resource for others in resolution of complex problems/issues
• Minimal supervision, relies on advanced experience/judgment
• May perform other duties and responsibilities that management may deem necessary from time to time
• Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
• Lead the development of competitive analyses, identifying investment trends and translating findings into strategic insights and actionable implications
• Evaluate campaign performance and translate results into clear, actionable recommendations and learnings
• Synthesize complex and fragmented data into compelling, client-ready narratives, insights, and presentations
• Own day-to-day work streams, managing client communications, timelines, deliverables, and cross-functional coordination across local markets and internal teams

Communicates With:

Internal:
Partners with other Strategy members, Strategic Resources, and Activation Partners

External:
Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Minimal supervision, relies on experience/ judgment
• Excellent management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning
• Detail-oriented and proven ability to thrive in a fast-paced environment

Education/

Experience:

• Bachelor’s degree;
• 5+ years media planning experience including 3 years in a management capacity
  • Offline and Online media experience
  • Must have strong working knowledge of National and Local Media

Business Competencies
:

• Computer Skills/Software Knowledge:
  Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics, Competitive Tools:
  Pathmatics, Media Radar
• Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Demonstrate ability to learn new proprietary software and processes quickly and proficiently
• Understanding of Activation/Negotiation team…