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Global Growth Marketing Manager

Job in New York, New York County, New York, 10261, USA
Listing for: Socket.dev
Full Time position
Listed on 2026-08-27
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Management, Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 140000 - 200000 USD Yearly USD 140000.00 200000.00 YEAR
Job Description & How to Apply Below
Location: New York

Global Growth Marketing Manager

We are seeking a strategic, data-driven, and hands-on marketing leader to drive global growth, brand awareness, pipeline generation, and revenue acceleration.

The ideal candidate brings a strong track record of building and executing integrated marketing strategies within high-growth software or SaaS organizations, combining expertise in digital marketing, demand generation, growth marketing, content, social media, and revenue-focused initiatives.

This role will be responsible for developing and scaling marketing programs that directly contribute to business growth while strengthening the company's global market presence.

Key Responsibilities Growth & Revenue Marketing
  • Develop and execute a comprehensive global marketing strategy aligned with company growth and revenue objectives.
  • Own marketing contribution to pipeline generation, customer acquisition, conversion, retention, and expansion.
  • Partner closely with Sales, Customer Success, Product, and Executive Leadership to drive revenue growth.
  • Establish and optimize marketing funnels, lead generation programs, and account-based marketing initiatives.
  • Track, analyze, and improve key performance metrics including MQLs, SQLs, pipeline, CAC, conversion rates, and ROI.
Digital Marketing
  • Lead global digital marketing initiatives across paid media, SEO, SEM, email marketing, marketing automation, and website optimization.
  • Drive customer acquisition through multi-channel campaigns and performance marketing programs.
  • Utilize analytics and marketing technology platforms to improve campaign effectiveness and customer engagement.
  • Continuously test and optimize campaigns based on data-driven insights.
Social Media & Brand
  • Develop a modern social media strategy that enhances brand awareness, thought leadership, and customer engagement.
  • Manage and grow the company's presence across Linked In, X, Facebook, You Tube, and emerging digital channels.
  • Collaborate with internal stakeholders and subject matter experts to create compelling content and storytelling.
  • Ensure brand consistency across all global marketing channels and customer touchpoints.
Product & Content Marketing
  • Partner with Product teams to define positioning, messaging, and go-to-market strategies.
  • Lead content marketing initiatives that support awareness, demand generation, and customer education.
  • Develop compelling product narratives for different customer segments and international markets.
Leadership & Collaboration
  • Build, mentor, and lead a high-performing global marketing team.
  • Manage agency relationships, marketing budgets, and strategic partnerships.
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement.
  • Present marketing performance, strategic recommendations, and business impact to executive leadership.
Qualifications Required Experience
  • 8+ years of progressive marketing experience
  • Proven success driving growth and revenue marketing initiatives within a global software, SaaS, or technology organization.
  • Strong expertise in digital marketing, demand generation, performance marketing, and social media strategy.
  • Demonstrated ability to build marketing programs that generate measurable business results and revenue impact.
  • Experience managing international marketing initiatives across multiple regions and markets.
  • Strong knowledge of marketing automation, CRM platforms, analytics tools, and modern Mar Tech ecosystems.
Preferred Qualifications
  • Experience in high-growth B2B SaaS environments.
  • Deep understanding of customer acquisition, lifecycle marketing, and product-led growth strategies.
  • Strong analytical mindset with the ability to translate data into actionable business insights.
  • Exceptional communication, storytelling, and stakeholder management skills.
  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
Success Metrics
  • Marketing-sourced pipeline and revenue.
  • Customer acquisition and conversion rates.
  • Digital campaign ROI and efficiency.
  • Brand awareness and audience growth.
  • Lead generation and demand creation performance.
  • Customer engagement, retention, and expansion metrics.
  • Ideal Profile:A growth-oriented marketing leader who understands how to build global software brands, scale revenue-generating marketing engines, and leverage digital and social channels to drive measurable business outcomes.
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