Content Commercialization Strategist

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially.

We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

As a Content Commercialization Strategist, you will support the development, framing, and commercialization of editorial driven content products across , Digital Brands/Social, and Audio environments. Reporting into the Senior Content Commercialization Strategist, this role focuses on helping transform editorial assets and content ecosystems into compelling commercial propositions and revenue opportunities.

You will work closely with editorial teams to identify market potential, adapt content constructs for advertiser relevance, and contribute to positioning for sales and go-to-market activation. The role blends editorial understanding, commercial thinking, narrative development, and cross functional collaboration.

Success in this position requires strong editorial judgment, an understanding of content value creation, audience insights, and the ability to help translate editorial storytelling into commercially viable programs, packages, and products.

• Support editorial stakeholders across  Features, Digital Brands/Social, and Audio in identifying commercialization opportunities within existing and emerging content.
  • Assist in auditing editorial products, series, and franchises to evaluate advertiser relevance, scalability, and market viability.
  • Contribute to revenue-oriented planning around landmark series, BBC Studios franchises, and tentpole calendar moments.
• Assist in developing commercialization strategies that translate editorial narratives and formats into clear commercial offerings.
  • Contribute to product positioning, messaging frameworks, audience insights, and value narratives for editorial driven commercial programs.
• Assist in creating go-to market materials, including sales narratives, strategic documentation, and product level messaging.
  • Collaborate with design teams to ensure visual materials communicate product logic and commercial value.
  • Partner with production, research, and media teams to support pricing models, packaging structures, and execution frameworks.
  • Participate in internal education initiatives to help sales and strategy teams understand editorial product usage and commercialization logic.
• Contribute to the evolution of editorial & commercial best practices, workflows, and strategic documentation.

Knowledge & Skills

• Understanding of digital editorial ecosystems, publishing models, and content value creation.
• Experience or strong interest in content commercialization, content strategy, media product development, or content marketing.
• Strong writing, framing, and narrative positioning skills.
• Experience contributing to sales narratives, product messaging, or go-to market materials.
• Comfort working cross-functionally with editorial, design, production, media, and sales teams.
• Strategic and analytical thinking, particularly in evaluating market viability and advertiser relevance.
• Strong organizational skills and ability to support multiple initiatives.

Professional Experience and
Behaviors

• 2–4+ years of experience in content strategy, content commercialization, content marketing, branded content, or related fields
• Experience working within or adjacent to a publisher, newsroom, media organization, or content- led business preferred.
• Background in journalism, media, marketing strategy, communications, or related disciplines is a plus.
• Demonstrates critical thinking, intellectual curiosity, and structured problem solving.
• Highly collaborative, proactive, and comfortable navigating cross-functional…