Senior Integrated Marketing Strategist

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles.

The Guardian is an independently owned, mission-driven organization funded by readers around the globe.

It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more.

Department:
Marketing

Reports to:

Executive Director, Commercial Marketing & Guardian Labs

Location:

New York, NY

Hybrid/Remote/In-Person:
Hybrid

Terms and conditions:
Full-time;
Permanent

The Senior Integrated Marketing / Creative Strategist role sits within the Marketing and Guardian Labs team and drives The Guardian's relevance and commercial growth in the marketplace. This role leads presale strategy and RFP responses across categories including technology, B2B, sport, lifestyle, sustainability/environment, and culture, translating partner objectives into differentiated, multi-platform ideas rooted in The Guardian's editorial authority and IP.

The role owns end-to-end strategic engagement from presale through post-sale execution, helping ensure successful campaign delivery while identifying opportunities for optimization, renewal, and upsell. In addition, this role helps lead execution of The Guardian US's external marketing presence across Linked In, client newsletters, and events, building brand visibility, audience engagement, and revenue pipeline.

• Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
• Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
• Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
• Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.

• Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
• Develop compelling, insight-driven concepts rooted in The Guardian's values, editorial authority, and voice.
• Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsor ships, podcasts, newsletters, events, and emerging products.
• Partner with account management to support campaign execution from kickoff through completion.
• Serve as lead project manager for select activations and event-based executions.
• Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.
• Contribute to wrap-up materials and post-campaign storytelling that strengthen renewal and upsell conversations.
• Develop and maintain sales collateral including one-sheets, case studies, category decks, sponsorship packages, and presentation materials.
• Ensure all materials remain visually strong, editorially sharp, and aligned with current product offerings and market positioning.

• Oversee The Guardian US Linked In strategy, driving audience growth through paid and organic content.
• Develop client-facing newsletters and marketing communications that deepen engagement and create meaningful commercial touchpoints.

• Support end-to-end execution of experiential activations and owned events, from concept development and logistics through onsite delivery and pre/post-event communications.

• 7+ years of experience in integrated marketing, creative strategy, branded content, or presale/post-sale roles at a media company, agency, publisher, or related organization.
• Proven success developing RFP responses and integrated sponsorship proposals that drive revenue growth.
• Exceptional storytelling and presentation skills across written, verbal, and visual formats.
• Strong cross-functional collaboration skills with the ability to influence across sales, creative, editorial, and product teams.
• A proactive, curious, entrepreneurial mindset with a willingness to wear multiple…