Creative Strategist​/Sr. Creative Strategist – Paid Social

Our client is looking for a Creative Strategist / Sr. Creative Strategist – Paid Social who can own performance creative from idea through execution.

This is a true full-stack creative role
. You'll study performance insights from our paid social accounts, identify what to test next, develop the concept, and then create the asset yourself — writing, designing, editing, and delivering ad-ready creative.

While members of the team may have different creative strengths, we're looking for someone who is comfortable owning the entire process and producing high-performing creative at scale.

• Translate paid social performance data and audience insights into creative concepts, hooks, angles, and testing hypotheses.
• Own creative production end to end — from scripting and storyboarding to editing and designing final ad-ready video and static assets.
• Develop net-new concepts and iterate on winning creative through hook swaps, cutdowns, new formats, and other variations.
• Ship high-quality performance creative on a weekly cadence
  .
• Use AI production tools across scripting, imagery, video, voice, and other parts of the creative process to increase speed and output.
• Partner closely with the Growth team to develop the creative testing roadmap and use performance results to determine what to build next.
• Analyze metrics including CPA, CTR, CVR, and thumbstop rate to understand creative performance and identify new opportunities.
• Ensure every asset aligns with our clients' brand voice and healthcare advertising and claims-compliance guardrails.

• 3+ years of experience in performance creative, paid social creative, or creative strategy, ideally within DTC, subscription, healthcare, wellness, or another performance-driven consumer business.
• A portfolio demonstrating creative that you both conceptualized and personally produced
  .
• Strong hands‑on video editing skills using tools such as Cap Cut, Premiere Pro, or After Effects
  .
• Strong design capabilities using tools such as Figma or Photoshop
  .
• Fluency with modern AI creative and production tools such as Midjourney, Runway, Veo, Eleven Labs, Hey Gen
  , or similar platforms, with recent work demonstrating how you use them.
• Strong understanding of paid social creative and the relationship between creative decisions and performance.
• Comfort interpreting performance metrics and turning those insights into your next creative test.
• The ability to move quickly and consistently ship creative without sacrificing quality.

• Your portfolio primarily consists of executing against creative briefs developed by someone else.
• You primarily develop strategy or concepts and rely on separate editors or designers to produce the final assets.
• You need significant handoffs to take an idea from concept to finished creative.
• AI production tools are something you've experimented with occasionally rather than an integrated part of your creative workflow.

The salary range for this position is 100,000–125,000, depending on experience and level.