Senior Manager, Brand

Glossier is a people-powered ecosystem, brought to life by engaging online and offline experiences. In 12 years, we have built an iconic brand that goes far beyond beauty. Our brand is built on trusted emotional connection, empathy, and consistency in how we show up for people every day. We are woven into everyday moments of people’s lives, becoming part of their routines, their self-expression, and their confidence.

We are defined not just by what we make, but by how we make people feel and the relationships we build over time. Our north-star values are to be Human, Curious, Playful, and Helpful. We are driven by a shared mission to become the Most Loved Lifestyle Brand in the World.

As the Brand Experience Lead, you will be part cultural programmer, part community builder, and part producer. This person will define what Glossier means in New York - making our flagship a place where culture happens, not just where it is reflected. This role is responsible for ideating and delivering in-store activations, events, and experiences that deepen community, drive cultural relevance, and give people a reason to show up, not just shop.

You will serve as the connective force between brand, retail, and culture, building authentic relationships on the ground and translating what's happening in the world into moments that bring Glossier to life in NY. You will partner closely with Retail, Brand, Creative, PR, Merchandising, Store Operations, and Digital teams to ensure a cohesive approach to experiential strategy, and build an always-on programming strategy that transforms the NY flagship into a cultural hub identifying recurring tentpoles, local partnerships, and community moments that give Glossier a meaningful role in the city beyond product launch.

This role reports to the Director, Brand and Integrated Marketing and is an individual contributor role.

• Evolve the experiential vision for Glossier's NY flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
• Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap
• Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning across beauty, culture, and community
• Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
• Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
• Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across NY
• Drive seamless cross-functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
• Lead go-to-market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
• Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution
• Develop recaps and reporting, tracking performance and distilling insights to inform future experiential strategy

We know you're here to do great work, raise the bar, and make a meaningful impact, and we're here for that, too. While there's no single path to success, we've found that the key ingredients below set the foundation for doing your best work, thriving in the role, and ultimately making it your own (i.e. successfully bringing this formula to life).

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture-driven industries
• Exceptional taste level and cultural intuition - someone who naturally discovers what’s…