Associate Director, Video Investment

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

We are the connected marketing agency, a full-service agency with modern creative & media, data,and technology services all under one roof. We are connected in the way we think and the way wework. At the heart of our company are great people that we call Unicorns. Our Unicorns are open,bold, and curious, and love to solve complex problems for clients in unique ways.

To help with this, we’re looking for an outstanding AD, National Video – someone who can take thereins on the ever-evolving TV and streaming landscape, win the hearts of clients, inspire theirteammates, and skillfully juggle multiple pieces of business.

Sound like you? Read on.

What you’ll do:

As Associate Director, National Video, you will provide investment leadership across paid videochannels, including Linear TV, Addressable TV, and streaming video. In this role, you will manage thevideo investment teams to ensure a consistent go-to-market approach and create synergies with ourmedia strategy to exceed campaign KPIs.You’ll play an instrumental, game-shaping role in developing strategic cross-platform videoapproaches and implementing innovative strategies across linear, streaming, and addressable TV togrow our clients’ business.

We are seeking a leader who will bring an innovative approach to planning and buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiations.

Day-to-day, your role includes:

• Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
• Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
• Speaking fluently to all video channels, but especially calling on deep expertise from activating in linear TV
• Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e., linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wish lists
• Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success.
• Overseeing the work of video specialists, managing workflow, and providing strategic guidance and oversight
• Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent
• Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients
• Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency
• Being a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.

We’re looking for strong, impactful work experience, which typically includes:

• Six to nine years of media planning and…