Senior Creative Director

Make Your Mark:
The Sr. Creative Director leads creative direction and design execution across Black Line's external marketing surfaces, with a digital-forward emphasis on web experience, motion graphics, and visual storytelling that makes complex, technical product capabilities feel simple, human, and compelling to the market.

This role brings Black Line's brand identity to life in market; applying and evolving the standards set by Brand Strategy across campaigns, web, social, video, and brand experience.

Reporting to the VP, Brand & Integrated Marketing, the Sr. Creative Director is the creative engine behind Black Line's upper-funnel awareness work, partnering closely with Content and Campaigns to build the visual and narrative language that introduces Black Line to the market, and with Product Marketing, Demand Generation, and Communications to ensure creative expression scales across every channel it touches.

The role also owns the evolution of AI-augmented creative tools and workflows, advancing how creative work gets made at Black Line.

Black Line has become the world’s most trusted name in financial automation and defines the cutting-edge category of Modern Finance. We’re looking for a Creative Director who can find creative answers to complex problems, delight our customers, and help us keep our business growing.

• Creative Leadership Lead the in-market expression of Black Line's visual identity, applying and evolving brand standards set by Brand Strategy across campaigns, web, social, video, and events with consistency, distinctiveness, and craft. Lead creative direction on flagship campaigns (e.g., the Agentic Financial Operations launch), including hero deliverables, supporting collateral, and cross-channel adaptation. Establish creative standards, briefs, review processes, toolsets, and approval workflows that govern how creative work moves through the marketing organization.
  
  Champion design thinking as a working method, bringing structured creative problem-solving to how the team approaches concepting, not just execution.
• Cross-Functional Partnership Partner with Brand Strategy to ensure creative execution stays true to brand standards and evolves them thoughtfully, and partner with Product Marketing to translate technical product stories into accessible, visually compelling creative. Partner with VP, Demand Generation to ensure creative supports performance objectives and campaign optimization. Partner with VP, Brand to research, identify, and adopt SaaS products and applications for the Design and Video tech stack that enables best in class execution by the team (emphasis on AI-enabled tools).
  
  Partner with regional marketing leaders to ensure creative scales appropriately across geographies and audiences. Represent the creative function at MLT planning sessions, strategic reviews, staff performance & compensation reviews, and executive presentations. Partner with Content and Campaigns to ensure creative direction supports awareness objectives and translates complex product narratives for a broad, upper-funnel audience.
• Brand Experience and Live Events Lead the creative direction for Black Line's flagship customer events, including Beyond The Black  — owning event identity, on-stage creative, audience experience design, and the integration of brand narrative through the live format. Partner directly with event production agencies and stage technical teams on creative concept, staging, lighting, scenic design, and audiovisual integration — operating at peer level with theatrical and event production specialists rather than in a traditional client-vendor dynamic.
  
  Steward the visual and experiential consistency of Black Line's presence across global customer events. Represent Black Line creative externally at industry conferences and brand-defining moments.
• Team and Function Leadership Lead and develop the in-house creative team spanning design, video, motion, and supporting craft disciplines. Recruit and retain senior creative talent required to execute at the level the brand demands. Manage workload allocation, performance assessment, and career…