Vice President, Influence & Social Strategy, Ogilvy Health

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision and cultural fluency to build healthcare's most influential movements. We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

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Ogilvy Health is actively seeking a VP, Influence & Social Strategy to join our dynamic team. This leadership position offers a unique opportunity to define, lead, and innovate integrated social media and influencer marketing strategies for our portfolio of top-tier pharmaceutical and medical device PR and advertising clients.

As a principal architect of engagement, you will set the strategic direction for both branded and unbranded programs, pioneering novel approaches across owned social channels and high-impact influencer collaborations. Your leadership will ensure unparalleled alignment with critical brand objectives and uncompromising adherence to FDA and FTC regulatory frameworks. This role demands a profound and forward-thinking understanding of the evolving healthcare landscape, exceptional acumen in social media, and a proven executive track record in navigating and mastering the intricate complexities of pharmaceutical marketing.

Serve as a thought leader and strategic architect, driving seamless, cutting-edge integration between social media innovation, overarching brand strategy, and comprehensive engagement planning for Ogilvy Health's top clients.

Cultivate and expand deep, trust-based relationships with senior client stakeholders, acting as a trusted advisor to proactively address complex challenges and deliver incisive strategic counsel that drives measurable business outcomes.

Lead the end-to-end strategy, development, and flawless execution of multiple, large-scale, and complex campaigns, encompassing executive oversight of budgeting, strategic resource allocation, critical timeline management, and sophisticated performance analytics.

Champion the strategy, development, and execution of groundbreaking influencer marketing programs (both branded and unbranded). This includes identifying and securing top-tier influencers, skillfully negotiating high-value contracts, fostering enduring relationships, and crafting compelling content briefs that inspire exceptional, compliant content.

Define and implement robust, data-driven content strategies for both product and corporate social media channels, ensuring the creation of engaging, relevant, and deeply resonant content that captures target audiences. Possess expert-level understanding and application of advanced community management and social listening methodologies.

Provide executive oversight for the development of premium creative content, delivering clear, concise, and inspiring strategic briefs to creative teams. Collaborate intensively with copywriters, designers, and video producers to ensure all content epitomizes brand guidelines and achieves campaign objectives.

Architect seamless collaboration across PR, Advanced Analytics, Creative, and Paid Media teams, as well as external partner agencies, to ensure unparalleled campaign execution and maximized impact.

Maintain an exhaustive and current understanding of all FDA and FTC regulations pertinent to social media and influencer marketing within the healthcare industry. Implement proactive compliance strategies and expertly mitigate potential risks.

Rigorously track, analyze, and interpret complex campaign performance data, delivering executive-level, insightful reports to clients and internal leadership. Identify pivotal insights and drive c