Vice President, Integrated Strategy

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

The Vice President, Integrated Strategy is the architect of integrated creator strategy and the strategic client lead across fourteen LUXE brands, leading a team of mid-level Integrated Strategists dedicated to each brand pod. This role sits at the center of brand, creator, creative, and data — owning end-to-end creator strategy and ensuring every initiative is guided by audience insight, measurable business impact, and cultural resonance.

Internally, this person partners with the SVP, Division Lead to build and evolve brand-level influencer strategies. Externally, they're a trusted strategic advisor to senior Client Brand Lead(s) and L'Oréal Divisional Leadership, driving efficiency and maximizing value from Paid Creator and the broader Advocacy & Influence (A&I) ecosystem. They lead A&I planning, guide execution, and ensure programs deliver against both business goals and influence outcomes — bringing together brand vision, creator strategy, creative, and reporting into one coherent point of view.

This person is both a strategic authority on the creator landscape — shaping who brands partner with and why — and a team and client leader, driving alignment and elevating output across work streams.

• Own end-to-end integrated creator strategy, translating brand priorities into programs that drive awareness, engagement, conversion, and share of influence
• Define creator mix, platform strategy, and “breakthrough” content direction grounded in audience insights, market analysis, and brand/campaign objectives
• Maintain a strong POV on the creator and cultural landscape — spotting emerging talent, whitespace, and trends ahead of the market
• Drive creator selection based on qualitative (influence/engagement, credibility, and audience alignment) and quantitative (reach) metrics
• Ensure creator programs are fuly integrated with the broader marketing ecosystem (paid media, PR/earned, events, affiliate)

• Lead and mentor a team of strategists, setting the strategic bar and elevating overall output
• Build a culture of precision, accountability, and continuous improvement
• Lean into challenges and hard conversations when needed — using them to make the team stronger, sharper, and more impactful
• Coach team members to turn insights into sharp, actionable strategic deliverables
• Mentor and develop Integrated Strategists into strategic owners, not just executors — helping to refine their judgment, client management, and POVs alongside their output
• Act as the connective tissue across Creator, Creative, Data, and Project Management, keeping teams aligned and execution seamless

• Serve as primary point of contact for multiple Brands/Clients, owning relationship management and strategic direction
• Deliver proactive, white-glove client leadership and collaboration that anticipates needs and builds long-term trust
• Confidently own and secure strategic buy-in with senior stakeholders

• Translate reporting into clear insight and recommendations tied to business KPIs and share-of-influence movement
• Optimize strategy as needed and bring forward-looking,…