Senior Manager Growth Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isnt a buzzword - its a way of life. The world of work as we know it is changing and im looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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This is a rare opportunity to sit at the intersection of field marketing, executive engagement, and the private equity world - one of Salesforce's most strategic growth segments. As Senior Growth Marketing Manager for the Private Equity & Startups Practice, youll support with the end-to-end marketing strategy that brings together some of the world's most influential Private Equity firms and their portfolio companies.

Youll shape how they experience Salesforce - from intimate executive dinners to marquee global programs like our Private Equity Value Creation Days and Private Equity Dream force program - and youll have the data and relationships to prove the impact.

• Design and deliver a global calendar of Private Equity engagements, including annual Value Creation Days for Private Equity Operating Partners and portfolio company CxOs across multiple locations

• Plan and execute targeted Private Equity and portfolio company campaigns - digital and in person - in close partnership with internal relationship managers and stakeholders

• Activate Salesforce's global events for PE and portfolio audiences including our World Tours, Industrie initiatives and other

• Support with the full lifecycle of our annual Dream force Private Equity program - from strategy through post-event follow-up

• Manage PE event sponsor ships, including vendor relationships, budget oversight, securing Salesforce Executive and customer speakers and attendee experience

• Track and report on event KPIs, including registration, attendance, engagement, and marketing-generated and influenced pipeline

• Own and maintain the Private Equity web presence, including content strategy, ongoing updates, and alignment with campaign priorities

• Plan, produce, and host end-to-end webinars - from topic development and speaker coordination through promotion and post-event analysis

• Execute the Private Equity social media content plan, including publishing and performance tracking

• Analyze digital performance across web, social, and webinar channels and translate insights into actionable optimizations

• Partner with demand generation and content teams to amplify campaigns across channels

• Partner with relationship managers to identify portfolio companies suitable for external customer stories

• Coordinate Private Equity and portfolio company speakers and Salesforce thought leaders for key programs

• Maintain brand and messaging consistency across all event and campaign touch points

• Use internal data to identify and prioritize target PE firms, portfolio companies, and key personas for marketing engagement

• Track and report marketing-influenced pipeline, ACV contribution, and program ROI

• Own event budget tracking, forecasting, and invoice management

• As a senior member of the practice, mentor and provide guidance to junior marketers supporting the PE & Startups program

• Act as a thought partner to leadership on program strategy, prioritization, and resourcing

• 7+ years of B2B field marketing experience, ideally spanning multiple countries or regions, tech industry preferred.

• Proven track record delivering high-touch executive programs and multi-channel field campaigns at a senior level

• Strong project management skills with the ability to run multiple programs simultaneously without dropping the ball

• Highly organized with a sharp eye for detail and a clear system for managing competing priorities

• Experience working closely with sales teams and a solid grasp of pipeline metrics and sales processes

• Excellent stakeholder management and communication skills - comfortable influencing across functions and seniority levels, including senior executives

• Data-driven approach to tracking, analyzing, and reporting on marketing performance

• Experience managing budgets and vendor invoicing

• Willingness to travel 20-30% for events and team collaboration

Unleash Your Potential

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