Supervisor, Brand

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in‑class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real‑time data with world‑class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

The Supervisor, Brand Experience (BE) manages the day‑to‑day media planning for their assigned account(s)/brands. They leverage their experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff. They work cross‑functionally with internal teams, vendors, and clients to develop and implement multi‑channel media plans. The Supervisor helps develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.

Key Responsibilities:

• Manage the planning, implementation and execution of digital and traditional media plans with heavy collaboration across digital, TV, social, and programmatic ensuring campaigns deliver on KPIs
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Assist with planning initiatives including ideation, deck writing, budget and channel allocation, audience development, scheduling and establishing benchmarks for control
• Client Budgets:
  • Manage client budgets, flowcharts, and the media authorization process, ensuring compliance and clear internal team and client communication.
  • Assist in troubleshooting and revising budgets, while communicating relevant impacts and solutions to the team.
• Play a critical role in the development of media strategies & plans:
  • Support strategic solutions, audience outcomes, and senior brand experience team members in developing holistic paid, owned, and earned media strategies (e.g., audience approach, communications strategy, channel allocation, media flighting).
  • Create and evaluate full‑funnel media plan budget scenarios using proprietary and syndicated tools, applications, historical performance, and audience insight.
  • Lead development and presentation of paid media tactical recommendations in partnership with internal team members, including developing and socializing internal cross‑functional briefs.
  • Identify trends and derive insights from data for internal and client recommendations, reporting, and points of view (POVs).
  • Craft POVs on key category, competitive, client, and media opportunities.
• Effectively manage projects & clients, and develop direct reports:
  • Develop and maintain team timelines for deliverables, ensuring effective communication of project updates and challenges.
  • Manage multiple work streams, effectively allocating direct report resources day‑to‑day.
  • Oversee client status documents and lead client status meetings.
  • Assign cross‑functional tasks within the OS.
  • Identify potential optimizations for agency and client processes, tools, and systems.
  • Perform quality assurance (QA) on work from associates, senior associates, and other internal team members.
  • Train and onboard associates and senior associates, supporting their growth and skill development, ensuring the completion of mandatory agency and position‑based training
  • Manage and develop direct reports by conducting catch‑ups, soliciting 360‑degree feedback, and evaluating performance through wrap‑up sessions as directed by Publicis.

Qualifications:

• 3+ years of experience in media planning experience across media channels
• Previous team management experience is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Detail‑oriented with the ability to multi‑task…