Ralph Lauren Brand Marketing Manager, Golf

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

• The primary objective of the role will be to manage the RLX Ralph Lauren brand strategy and to translate to NA Wholesale, constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels
• The role also encompasses broader World of Ralph Lauren Sports responsibility across families of business (Men's, Women's, Kids) and Sponsor ships for specified relationship oversight
• With guidance from the Brand Marketing Lead, RLX, this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the RLX Ralph Lauren brand vision supporting the World of Sports & dedicated core / fashion business strategies
• Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans
• Preferably junior level management exposure to include agency relations management, weekly & seasonal consolidations, sample coordination, in-store initiatives support, go to market strategy and a thoughtful eye on the competitive golf landscape
• This role will require an ability to leverage the brand's multitude of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, social, PR, talent, content & operations, licensing as well as external media network and marketing teams in the sports industry
• Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America Green Grass shops, department stores, specialty stores and digital pure plays.
• This position reports into the Brand Marketing Lead, Golf and Olympics.

• Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
• Events / Experiential Activations including Golf Sponsor ships such as the AJGA, Ryder Cup, RL Ambassadors
• Media & Targeting Planning
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
• Clearly write strategic creative briefs
• Manage budgets and timelines
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams
• Manage the development and execution of seasonal collateral including:
• Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations,…