Senior Marketing Manager - Specification Brand Engagement & Partnerships

Lutron is seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.

• Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
• Collaborate with internal Communications team on the creative campaign strategy and deliverables
• Identify and pursue market opportunities for co-branding, partnerships, or sponsor ships with third-party brands aligned with Lutron values and luxury positioning
• Develop budget recommendations across partnership and engagement opportunities, balancing brand value, expected outcomes, strategic priorities, and available resources
• Evaluate partnership proposals and activation opportunities, bringing clear recommendations to team leadership for review and approval when appropriate.
• Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
• Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
• Coordinate the execution of events and brand activations in partnership with internal teams and agency support
• Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts

• Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
• Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
• Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
• Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs

• Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities
• Identify high-impact sponsor ships, collaborations, and industry moments that align with the brand
• Negotiate with partner organizations, influencers, agencies, and industry representatives to develop mutually valuable partnerships that align with Lutron’s brand standards, strategic objectives, and budget expectations
• Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials
• Represent Lutron in partner conversations, ensuring commitments, deliverables, financial terms, and engagement expectations are clearly defined and effectively managed
• Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities

• Comfortable with creative strategy; able to conceive of novel brand experiences and partnership opportunities and connect them to audience passion points and business outcomes
• Experience managing marketing, partnership, sponsorship, or event budgets, including making financial recommendations and evaluating tradeoffs across competing opportunities
• Ability to negotiate partnership terms with external organizations, agencies, influencers, or industry partners while maintaining strong relationships and brand alignment
• Demonstrated ability to connect brand campaigns and creative activations to measurable business outcomes…