Performance Marketing Lead

We're working with a fast growing, well funded AI startup building cutting edge detection technology used across education, security, and enterprise settings. The company is early stage but has real traction and is scaling quickly. They're looking for a Performance Marketer to own their paid acquisition strategy from the ground up.

• Own and optimize the Google Ads program end to end, including account structure, keywords, bids, budget pacing, and experiment roadmap
• Scale the Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization
• Launch new paid channels including Tik Tok, Reddit, and newsletter/CPM partnerships
• Brief and direct creative production, working with in house support or freelance/agency partners
• Build and maintain reporting on CAC, LTV, and ROAS to guide budget allocation and channel strategy
• Ship new experiments weekly, keeping a tight feedback loop between creative performance and spend
• Partner with the organic social and content team to amplify earned media through paid channels

• 3 to 5+ years running paid acquisition across multiple channels, with a track record of building and scaling programs from scratch, particularly on Meta Ads
• Experience managing six figure+ monthly budgets and directing creative testing loops
• Comfort reasoning independently about CAC, LTV, and payback periods, no templates required
• Bonus points for experience at a consumer subscription company or agency running paid social for competitive brands
• Must be able to work in person in Brooklyn, NY (5 days a week, occasional WFH flexibility)
• Not able to sponsor visas at this time

You'll own the entire paid acquisition strategy from day one, not inherit someone else's setup, with real budget (north of $1M/year) and freedom to experiment across Google, Meta, Linked In, Tik Tok, Reddit, and beyond. Direct line to the Head of Growth, with exposure to both consumer and B2B go to market motions.