Lifecycle Marketing Manager

• As a Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products, connecting the right user to the right action. You will be focused on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey across onboarding, product adoption, engagement and retention
• You’ll work closely with teams across product, marketing,, creative and data science to build campaigns, experiments and messaging that increase engagement with our products and services
• You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system
• Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
• Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Drive the creative development & iteration pipeline applying takeaways from your A/B

You have a passion for applying a quantitative approach to prioritization and creative problem solving. You look to marketing technology and data as your competitive advantage

At your core, you are results oriented and thrive in a fast-paced environment

Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing

Analytical approach and experience with related tools/concepts:
Excel, A/B testing, relational databases

Familiarity with SQL and / or HTML a plus Bachelor’s degree from an accredited college or university5 + years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field

Results oriented approach - with the humility, drive, and creativity to get it done