Associate Director Oncology Regional Marketing

Associate Director Oncology Regional Marketing

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us.

If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

The primary responsibilities of this role are working as part of a focused, field-based marketing team to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The ultimate goal is to help deliver on the sales number for the franchise, with NUBEQA the priority brand given its potential and lifecycle. The role will involve travel to customer meetings, industry trade shows, advocacy events, and corporate meetings.

The coverage of this role will be Boston, NYC, and the states of the Northeast.

The incumbent will be responsible for five primary functions. In each case act as Brand Champion to deliver brand communication strategy.

Key opinion leader (KOL) engagement and relationship management:

• Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base. Of particular importance are those academic centers and key accounts which will lead to a strong focus on the North-East;

• Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice;

• Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker's bureau, etc.);

• Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs;

• Up to 50% role as customer-facing time.

Regional Conventions:

• Coordinate and execute plans for company presence at regional and input into National conferences; sponsor ships, TL engagement, promotional programs etc;

• Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);

• Create content and materials and achieve internal approval to create a strong and effective presence at Congresses;

• Share outputs and key insights learnt from conferences with sales and brand teams to maximize utility Speakers Bureau;

• Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs;

• Provide input into update of content of peer-to-peer programs;

• Support field with speaker assessment and selection.

Marketing Initiatives:

• Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.);

• Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation;

• Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.

Field Partnership:

• Contribute to development of the regional strategic business plans as well as the marketing team's, providing key customer insight / intelligence;

• Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.

Bayer is seeking an incumbent who possesses the following:

Required Qualifications:

• Bachelors degree;
• Valid driver's license and clean driving record;
• 5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing;
• 2 years experience working within the oncology or urology therapeutic areas;
• Proven accomplishment in identifying and driving a…