Associate, Creator Management

Company Description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy. Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in. At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Influential is looking for an experienced Associate to join our Creator Management team. This role will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of creator campaigns utilizing our proprietary technology to connect top brands with our broad network of creators. Driven by passion, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

The Ideal Candidate will:

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
• Leverage data and insights to successfully position recommended creators to clients.
• Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Being a Associate, Creator Management requires:

• 2+ years of experience working in a digital, advertising, or creator marketing environment.
• Exceptional presentation skills and experience working directly with clients.
• Experience working in an agency setting.
• Experience managing and coordinating projects in a fast-paced environment.
• Comfortable working in a startup environment, creating organization and processes where none may already exist.
• Sourcing experience that extends beyond social
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
• Working knowledge of online performance tracking and brand measurement tools.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, Tik Tok, Twitter, You Tube).
• Stay up-to-date on the latest trends and innovations in the social realm.
• Bachelor’s degree or equivalent experience.

Our Publicis Groupe motto “Viva La Différence”…