Head of Marketing

About the Role

You'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.

This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.

Location:

This is an on-site role based in New York City.

• Positioning & messaging
  . Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor
  . Turn deployment traction into proof.
• Product marketing
  . Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
• Content & brand
  . Build a content engine that makes Ultra the credible voice on AI-powered robotics: customer stories, POV pieces, demo assets. Keep the brand sharp and consistent as we scale. Own milestone announcements that grow our unique perspective.
• Demand generation foundations
  . Stand up the basics (site, funnel tracking, early campaigns, events strategy), then hire and manage a demand gen lead to run the nitty-gritty. You set the strategy; they execute the programs.
• Team building
  . Grow the marketing org thoughtfully as we scale; you'll shape what the function looks like.

• 8+ years in B2B marketing with deep product marketing / positioning experience. You've defined messaging for a technical product and watched it change win rates.
• Experience as an early or first marketing hire at a startup, building the function from scratch.
• Working fluency in demand generation: you've run or closely managed pipeline programs and know what good looks like, even if it's not your specialty.
• Strong writer. You'll be the best editor in the company and often produce the first draft.
• Comfortable with ambiguity, hands-on by default, and energized by translating complex technology into clear commercial language.

• You've sold to operational buyers: supply chain, logistics, manufacturing, or adjacent industries a plus
• Robotics, automation, hardware, or hardware-enabled SaaS background
• Experience marketing a new category or an as-a-service business model
• Familiarity with the fulfillment / 3PL ecosystem