Manager, Social Media

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New York, NY, US

3 days ago Requisition

Salary Range: $70,000.00 To $75,000.00 Annually

ABOUT JAZZ AT LINCOLN CENTER

The mission of Jazz at Lincoln Center is to entertain, enrich and expand a global community for jazz through performance, education, and advocacy.

We believe jazz is a metaphor for Democracy. Because jazz is improvisational, it celebrates personal freedom and encourages individual expression. Because jazz is swinging, it dedicates that freedom to finding and maintaining common ground with others. Because jazz is rooted in the blues, it inspires us to face adversity with persistent optimism.

Jazz is one of America’s most profound and enduring cultural contributions, inseparable from the story of this country, its history, its struggles, its democratic ideals, and its continuing evolution. We are stewards of that legacy. The three pillars of our work—
performance ,
education , and advocacy —are one mission expressed three ways, each reinforcing and requiring the other two. You cannot perform without honoring the history that gives the music meaning. You cannot educate without the conviction that what you are teaching deserves to outlast you. You cannot advocate without the lived experience of the art itself. We look for people who feel that wholeness in full, across all three pillars.

POSITION DESCRIPTION

The Manager, Social Media plays a key role in creating compelling, on-brand content for Jazz at Lincoln Center's social media platforms, ensuring alignment with marketing and branding objectives and standards. A core member of the PR and External Communications and Concerts and Touring teams, this role is responsible for developing, capturing, writing, and editing content that engages our audiences across multiple social channels.

This role is also key to elevating the brand and voice of the Jazz at Lincoln Center Orchestra and band members.

The position actively monitors engagement, tracks performance, and consistently seeks out creative opportunities to engage both current followers and new audiences. The role focuses on content creation, offering a creative professional the opportunity to amplify Jazz at Lincoln Center's digital presence through impactful and engaging social media strategies and posts.

KEY RESPONSIBILITIES

CONTENT AND STRATEGY

• Produce engaging content including videos, photos, captions, etc., that tells an authentic and compelling story about Jazz at Lincoln Center's programs and campaigns.
• Develop and execute innovative social media content strategies across all platforms, including Tik Tok, Instagram, Facebook, Linked In, and X, ensuring alignment with Jazz at Lincoln Center's brand and marketing goals.
• Craft platform-tailored content, ensuring the right tone and format for each social channel, with a focus on driving engagement and amplifying Jazz at Lincoln Center's brand narrative.
• Support live event coverage including season concerts, Dizzy's Club, marquee events, education, development, and summer programs with real-time content creation and storytelling.
• Travel domestically and internationally with the Jazz at Lincoln Center Orchestra, approximately 10 to 15% of the year, to capture and publish tour content.
• Work closely with internal departments, the Jazz at Lincoln Center Orchestra members, and guest artists to gather and coordinate content assets.

AUDIENCE, OPERATIONS, AND MEASUREMENT

• Implement strategies to expand reach and grow audiences, while maintaining strong engagement with existing followers through creative and relevant content.
• Manage community engagement including comments, replies, and messages on social media platforms, using Jazz at Lincoln Center's institutional accounts and organization-provided equipment.
• Maintain an organized content calendar and daily posting schedule.
• Effectively track and report engagement and share insights and recommendations to enhance future content strategies.
• Create and launch new initiatives across all platforms that support marketing and educational programs.
• Monitor and apply trends and tools to increase effectiveness of social media.
• Identify and cultivate relationships with influencers and partners to expand reach and visibility, routing any associated expenditures through the established Marketing approval process.

QUALIFICATIONS

• Proven experience in social media content creation and management, with a strong portfolio demonstrating a range of creative assets.
• Bachelor's degree or an equivalent combination of education and experience; 5+ years of social media or content creation experience at a high-profile brand or creator account.
• Experience managing digital production and content creation.
• Fluency with social media, mobile, and digital technology.
• Proven understanding of emerging platforms, online communities, and industry trends.
• Excellent written and verbal…