Head of Marketing

Our client a high-growth startup is looking for a Head of Marketing to join the team! You'll architect the acquisition strategy across content strategy, paid ads, organic social, brand campaigns, events, and ambassadors, and turn it into a predictable, measurable lead generating pipeline.

What You'll Own

• Set end-to-end acquisition strategy across paid social/search (Meta, Linked In, Google, Tik Tok), organic social, SEO, content, lifecycle/email, events, and ambassador programs
• Build and scale paid media programs with clear CAC, ROAS, and pipeline-contribution targets; continuously reallocate spend based on performance
• Define account-based marketing plans in close partnership with Sales for target accounts

Brand & Community

• Grow organic social and community presence — cadence, platform strategy, engagement — as a core acquisition lever, not a side project
• Design brand campaigns that build awareness and trust while directly feeding pipeline, with clear attribution back to acquisition outcomes
• Build an ambassador/advocate program from scratch: identify, recruit, and activate relationships that extend reach and credibility

Events

• Plan and execute owned, sponsored, and partner events as a pipeline channel, with defined pre/post-event pipeline goals

Measurement & Experimentation

• Define KPIs and reporting across every channel: leads, pipeline contribution, CAC/LTV, program ROI, revenue influenced
• Run a continuous test-and-learn process to identify and prioritize new channels

What You Bring

• 8+ years in B2B marketing/growth at high-growth startups, with hands-on ownership of paid social, paid search, organic social, and brand/demand campaigns
• A track record of building acquisition programs from zero — not just inheriting and optimizing one
• Direct experience running ambassador, influencer, or advocate programs
• Experience running events as a pipeline channel, not just a brand exercise
• Sharp, data-driven prioritization instincts — comfortable making channel/spend calls with incomplete information
• Fluency with Hub Spot, Hightouch, Apollo, Mailchimp, Clay, Google Ads, Linked In Campaign Manager, Meta Ads Manager
• Bias toward action in a fast-paced, resource-constrained environment