Manager, Digital Marketing

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Salary Range: $ To $ Annually

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

Full Beauty Brands are seeking a highly analytical and commercially minded Digital Marketing Manager to lead the strategy, execution, and optimization of our paid digital acquisition programs, with primary responsibility for Paid Social and Paid Search
. This role will be responsible for driving profitable customer acquisition and ecommerce growth through data-driven media strategies. The ideal candidate is equally comfortable analyzing performance in a dashboard, managing a significant media budget, presenting results to senior leadership, and holding agency partners accountable for delivering against business objectives. The Digital Marketing Manager will partner closely with Ecommerce, Merchandising, Creative, Analytics, and external agency teams to develop and execute integrated digital marketing programs that drive traffic, conversion, revenue, and customer growth.

• Own the strategy, planning, execution, and optimization of Paid Social and Paid Search programs.
• Develop channel strategies that support revenue, traffic, new customer acquisition, ROAS, and overall ecommerce profitability goals.
• Manage ongoing campaign optimization across platforms including Google, Meta, Tik Tok, and other relevant paid media channels
  .
• Analyze performance by channel, campaign, audience, product, creative, and customer segment to identify opportunities for growth.
• Partner with Creative and Ecommerce teams to develop high-performing paid media creative, landing pages, offers, and product experiences.
• Develop and manage a structured testing roadmap across audiences, creative, bidding, placements, and landing experiences.
• Stay current on evolving paid media platforms, privacy changes, attribution methodologies, audience targeting capabilities, and industry best practices.
• Identify opportunities to test new channels, audiences, creative formats, and bidding strategies.

• Own and manage the annual and monthly paid media budget
  , ensuring investment is aligned with revenue and profitability objectives.
• Develop channel-level budget allocations and recommend shifts based on performance and business priorities.
• Monitor spend pacing and forecasts throughout the month and proactively identify risks and opportunities.
• Manage media investment against KPIs including ROAS, CAC/CPA, revenue, new customer acquisition, conversion rate, AOV, and LTV
  .
• Partner with Finance and Ecommerce leadership on forecasting, budget planning, and monthly business reviews.
• Ensure media dollars are being invested efficiently and generating measurable business results.

• Own performance reporting and analytics for paid digital marketing channels.
• Develop and maintain clear, accurate, and actionable dashboards and reporting.
• Deliver weekly, monthly, and quarterly performance reporting to Ecommerce and senior leadership.
• Translate complex data into clear business insights, recommendations, and actions.
• Analyze performance against budget, forecast, prior year, and plan.
• Identify trends, opportunities, and risks before they materially impact business performance.
• Establish and maintain channel KPIs and measurement frameworks.
• Partner with Analytics and Ecommerce teams to improve attribution, reporting accuracy, and understanding of customer acquisition performance.
• Clearly communicate what is happening, why it is happening, and what actions should be taken next.

• Serve as the primary day-to-day contact and strategic lead for external paid media agency partners.
• Set clear performance expectations, KPIs, budgets, and deliverables for agency partners.
• Hold agencies accountable for results, testing roadmaps, reporting, and strategic recommendations.
• Lead regular agency…