Digital Marketing Manager

Overview

Our client is seeking a Digital Marketing Manager to join the team in New York and lead a more analytical, hands-on approach to performance marketing. This role will focus on customer acquisition, reactivation, and paid media performance across key digital channels, while serving as a strong internal partner to external agencies and cross-functional teams. It is an excellent opportunity for a data-driven marketer who can translate brand goals into effective campaign strategy, evaluate results with confidence, and help strengthen how digital marketing supports growth.

• Own day-to-day oversight of performance marketing initiatives across paid digital channels, with a primary focus on acquisition and reactivation.

• Partner closely with external agencies to guide execution, review strategy, and ensure campaigns align with business goals, brand positioning, and product priorities.

• Analyze campaign performance across platforms such as Google, Meta, Shopify, and Google Analytics to identify trends, diagnose issues, and recommend optimizations.

• Monitor key metrics and provide clear, actionable reporting on channel performance, customer behavior, and growth opportunities.

• Act as the internal subject matter expert on paid media, bringing enough platform knowledge to challenge recommendations, ask the right questions, and improve agency output.

• Support retention and reactivation efforts in partnership with the internal CRM and email team, ensuring alignment across paid media, messaging, and customer segmentation.

• Collaborate with marketing and creative partners to help shape digital assets and creative direction for media campaigns.

• Contribute informed guidance on creative best practices, including asset needs, testing opportunities, and performance-driven recommendations.

• Translate brand objectives, seasonal priorities, and merchandising focus into effective digital marketing plans.

• Work cross-functionally with internal stakeholders to ensure consistency in message, product focus, and customer targeting across channels.

• 3+ years of experience in digital marketing, performance marketing, or paid media, ideally within fashion, luxury, or consumer retail.

• Strong analytical skills with the ability to assess campaign performance, identify root causes, and make data-backed recommendations.

• Experience working with major paid media platforms such as Google and Meta.

• Hands-on campaign management experience is preferred, though candidates with strong oversight and optimization experience in an agency-managed model are also of interest.

• Familiarity with tools and platforms such as Google Analytics and Shopify.

• Understanding of CRM, customer segmentation, retention marketing, and reactivation strategies.

• Experience collaborating with email or lifecycle marketing teams, including alignment of paid media and customer messaging.

• Ability to balance brand sensitivity with performance goals in a fashion-focused environment.

• Strong communication skills and confidence working across agencies, marketing, creative, and internal leadership.

• An eye for creative performance and asset needs, with the ability to provide clear input on what will support stronger digital results.

• Interest in fashion and an appreciation for brand storytelling within a performance-driven marketing framework.

• This is a full-time, on-site role based in New York, NY.