Social Content Creator; Apparel

Position: Social Content Creator (Apparel)
Location: New York

# Social Content Creator (Apparel)## •### @overtime

Posted on 3/4/2026
• Full-time##

Job Description Social Content Creator (Apparel)
** Overview
* * Overtime is hiring a Social Content Creator to join our team full-time in NYC. This role is integral to Overtime's continued success and growth in social media and revenue for our apparel business.

This role is for a creator with taste and speed who can independently ideate, shoot, edit, and publish content that builds a distinct channel voice, launches repeatable series, and supports drops and sales conversion.

What You'll Do:
* Own end-to-end creation: pitch concepts, shoot, edit, publish, and iterate — solo or with a lightweight crew.
* Create insane amounts of content daily — coming up with concepts, executing, and editing super fast and efficiently.
* Produce short-form original content for several Overtime channels to market new drops, build brand voice, and acquire new customers for our apparel brand.
* Build franchises: turn one good idea into a repeatable series with a clear format and cadence.
* Drop support + conversion: create product narratives, CTAs, and live commerce support (e.g., Tik Tok Live) that make the product feel like culture, not merch.
* Performance literacy: optimize for watch time and retention — hooks, pacing, payoff — without mindlessly chasing every trend.
* Work closely with our league's NIL athletes and Overtime talent to star in content.
* Travel for shoots, managing talent, directing content, and leading creative on-site.
* Organize publishing, editing, and talent schedules to align with deliverable goals.
* Create reports outlining channel performance — social analytics will be your best friend.
* Stay on top of everything relevant to our channels: sports, pop culture, streetwear, and beyond.
* Publish content to Overtime Fits channels, including Instagram and Tik Tok.
* Review content before posting: proofread, spell-check, and QC videos.
* Strategize with leaders from the Apparel, Marketing, and Social teams.

This Is Not!

A pure sports highlight editing role.

An approvals-heavy environment.

A role for someone who needs detailed briefs to get started.

Who You Are:
* MOST IMPORTANT:
You understand and can communicate in Overtime's voice.
* You are a platform-native creator on Tik Tok and Instagram. You understand formats, trends, sounds, pacing, and what drives engagement and retention in sports and lifestyle.
* You have a strong editorial eye. You know what looks premium and what looks cringe.
* You can build franchises. You turn one good idea into a repeatable series with a clear format and cadence.
* You can write. Captions and on-screen copy are concise, culturally fluent, and not try-hard.
* You are conversion-aware. You can make product feel like culture and lifestyle, understand CTAs, and build excitement around key drops.
* You live, breathe, and eat social media and everything on the internet.
* Super fast video editor, proficient in Adobe Suite (Premiere required; Photoshop and After Effects a bonus).
* At least 2+ years of professionally managing and posting on multiple social media accounts.
* Detail-oriented — an amazing proofreader who always checks their work.
* Down to hustle — this role requires regular nights and weekends.
* Fast. You always want to be first.
* LOVE sports and streetwear. You are passionate and knowledgeable about athletes, sports news, and sneaker/streetwear culture.
* Problem-solver and self-starter. You take initiative without being told what to do.
* Flexible in adapting to changing timelines and deliverables.
* Proactive, positive team player, able to guide projects from ingest to delivery.

Compensation Overtime expects the salary range for this role to be $65,000–$80,000, dependent on experience. Overtime also offers health benefits and stock options in the company.

Location On-site

New York, New York Pay $65,000 - $80,000/yr
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