Director of Field Sales, Education & Events; Americas

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love.

Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

We’re excited to welcome a Director of Field Sales, Education & Events to our New York team! Reporting to the Senior Sales Director, this role is a key driver in shaping how our brand connects with consumers and retail partners across the Americas.

You will lead the development and execution of education strategies and event programs that elevate the client experience, empower field teams, and deliver measurable business results. From designing innovative training content and hosting digital education sessions to orchestrating impactful in-store activations and retailer-specific events, you’ll ensure flawless execution of global brand priorities while driving sales and ROI.

As a leader, you’ll mentor a high-performing field team, set clear sales and education goals, and foster collaboration across internal teams and external partners. Leveraging data-driven insights, you’ll continuously optimize strategies and champion best practices that strengthen brand equity and consumer engagement.

This is an opportunity to make a meaningful impact, inspire through education, and bring your passion for beauty and fragrance to life. The ideal candidate is a strategic thinker, relationship builder, and innovator with proven experience in education, events, and field leadership.

• Design and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities.
• Develop and manage diverse training content, including videos, digital learning tools, printed materials, and live training guides.
• Host digital training events in collaboration with internal and external teams to support retailer initiatives and enhance client engagement.
• Act as the primary point of contact for retailer store teams and Education & Events teams, ensuring alignment and consistent communication.
• Partner with Creative to produce compelling education and event toolkits that support core strategies and new product launches.
• Collaborate with Global Education to maintain consistent storytelling and alignment across markets.
• Deliver scalable training programs that showcase product innovation and empower field teams.

• Own the in-store event calendar, activations, and materials for all Sephora FSC and store-generated events.
• Curate retailer-specific events that align with brand and consumer priorities, driving sales and delivering strong ROI.
• Develop and execute “event-in-a-box” programs to support training initiatives across the Americas.
• Collect and analyze event data to optimize future initiatives and share post-event recaps with leadership, highlighting wins, opportunities, and ROI.
• Maintain seasonal Master Event Listings and share best practices with field teams.
• Forecast and coordinate logistics for retailer gratis programs and event needs.

• Lead and mentor a high-performing Field Sales team, setting clear performance goals and providing ongoing coaching.
• Recruit, train, and develop best‑in‑class talent.
• Foster a collaborative team environment that encourages open communication and feedback, recognizing achievements to boost…