Vice President, Marketing, Niche

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Vice President of Marketing is the senior marketing leader responsible for driving the strategic brand vision and growth for a portfolio of luxury fragrance brands in the U.S. market. This role leads an integrated organization across four distinct teams: two Brand Marketing teams, PR & Communications, and eCommerce. The VP is responsible for setting clear priorities across these functions, developing their leaders and teams, and ensuring they operate as one transversal organization to build brand desirability, deepen consumer engagement, and deliver ambitious commercial results.

The VP will balance the unique positioning and needs of each brand with a portfolio-wide perspective, determining where to focus investment and resources, identifying opportunities for growth, and ensuring excellence across brand strategy, product launches, communications, media, eventing, and eCommerce. This leader will report to the GM of the Niche Group, North America and serve as a key partner to Global Brand teams and U.S. Sales, Retail, Finance, Demand Planning/Operations, and other cross-functional leaders.

• Develop and execute brand strategies that translate Global vision into locally relevant plans that strengthen brand equity and drive growth across the U.S. and Canada
• Define business objectives, consumer goals, and KPIs while identifying opportunities across the portfolio
• Leverage consumer, market, competitive, and category insights to drive growth and maintain distinctive luxury positioning across all touchpoints
• Lead 360° marketing strategies across media, communications, events, retail programs, consumer engagement, and eCommerce
• Manage A&P investments to maximize impact and establish clear ROI and effectiveness measurement
• Analyze retail and consumer performance, including market share, competition, assortment, pricing, and distribution trends
• Partner with Sales, Retail Excellence, Commercial, and Finance teams to translate marketing strategies into effective channel and retailer plans

• Define the U.S. communications agenda in partnership with PR leadership
• Ensure earned media, influencer activity, partnerships, events, and brand storytelling reinforce brand equity and cultural relevance
• Collaborate with Global teams to adapt campaigns and assets for local markets while advocating for regional needs
• Oversee agency partnerships and ensure delivery against business objectives

• Establish eCommerce priorities in partnership with digital leadership to drive profitable growth and elevated consumer experiences
• Utilize digital and consumer insights to improve acquisition, engagement, conversion, and retention
• Ensure eCommerce is fully integrated into brand planning, product launches, media, and communications
• Champion innovation, emerging technologies, and evolving consumer behaviors to create competitive advantage

• Serve as a strategic partner to Global teams,…