Senior Manager Affiliate Marketing

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a Senior Manager of Affiliates focused on GEICO’s Commercial Line of Business. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search & affiliates team that develop and execute paid campaigns but also oversee a paid media agency for the other paid media channels (eg programmatic display and social media).

This individual will develop, execute, optimize and report paid affiliate (or aggregator) campaigns for GEICO’s Commercial Line of Business while simultaneously coordinating with the rest of the paid media team to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution. Collaboration and confidence will be critical to the success of this role.

Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This role reports into the Director of Affiliates, Performance Marketing. Our department’s hybrid model is 3 days in the office per week, with flexibility.

Corporate offices are in Bethesda, MD;
Manhattan, NY;

• Lead GEICO’s Commercial Line of Business affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and business growth
• Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business to improve conversion efficiency and cost per new business
• Own day-to-day performance management of Commercial Line of Business affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
• Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that can scale Commercial Line of Business volume while maintaining quality standards
• Establish a rigorous testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
• Perform weekly, monthly, quarterly, and annual analyses of affiliate channel performance, historical trends, partner contribution, and competitive benchmarks
• Partner closely with Analytics, Finance, Product, Creative, and broader Performance Marketing teams to align affiliate strategy with company growth objectives
• Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
• Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability
• Stay current on affiliate marketing trends, platform changes, and industry best practices to inform strategy and unlock new growth opportunities
• Report into the Director of Affiliates, Performance Marketing

• Bachelor’s Degree.
• 10+ years of experience in affiliate marketing
• Experience managing enterprise-level budgets with affiliate networks such as Media Alpha and Quinn Street, ideally within the Commercial or small business insurance space
• Proficiency in Google Analytics
• Performance marketing mindset to work toward goals and targets
• Exceptional leadership and management capabilities to oversee team…