VP, Brand and Performance Marketing

About Us:

the company (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.

RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.

About the Job:

RTR is looking for a Head of Brand and Performance Marketing to own the strategy and long-term direction that shapes how the world sees, discovers, and loves the company. This is a VP-level role with a broad mandate: brand strategy and positioning, integrated marketing, social and creators, partnerships, communications, and performance marketing across paid acquisition and retention. Sitting within the Customer organization and reporting to the SVP, Customer, the Head of Brand and Performance Marketing is a key member of the Marketing senior leadership team.

The person in this role is accountable for leading a team that executes the RTR brand with coherence, creativity, and velocity. They ensure every touchpoint, from a customer's Instagram feed to a campaign brief, is rooted in a coherent and differentiated brand strategy. They own the balance between long-term brand-building and short-term performance, ensuring brand and demand operate as one integrated system rather than competing priorities.

What You’ll Do:

• Set RTR's brand strategy and long-term positioning, defining the messaging architecture, seasonal and multi-year narrative, and brand voice that guides how RTR shows up across every channel, moment, and customer segment.
• Lead the Brand Marketing function, setting a high bar for output, developing leaders and next-generation leaders, and establishing the operating model for, defining how the function plans, briefs, measures, and iterates, building the standards and practices that allow Brand Marketing to scale and to serve as a strategic resource for the broader Customer organization.
• Own the brand and performance marketing budget, making strategic investment decisions, prioritizing programs with the highest brand and return-on-investment impact, tracking spend against plan, and making the case for both brand and performance investment with data and narrative to executive leadership.
• Lead integrated campaign development from brief through launch owning the seasonal narrative, driving cross-functional alignment, and ensuring every campaign moment is grounded in brand strategy and connected across channels.
• Lead RTR's Social & Creators function, with the Head of Social & Creators reporting into this role, setting the strategic direction for how RTR shows up on social platforms and within the creator economy, ensuring social execution is integrated with brand strategy and not operating as a standalone channel.
• Manage RTR's Performance Marketing function, with the Head of Performance Marketing reporting into this role, owning paid acquisition, retention/CRM, and growth across search, social, affiliate, and lifecycle channels, and ensuring performance execution is tightly integrated with brand strategy rather than optimized in isolation.
• Lead brand partnerships and editorial programming, developing co-marketing and partnership strategies that expand RTR's reach and reinforce brand positioning in fashion, lifestyle, and culture, with a particular eye on the channels and partners that matter most to the next generation of RTR customers.
• Guide PR/Communications to build RTR's earned presence, aligning brand narrative with press and earned media strategy to ensure a consistent story across paid, owned, and earned channels.
• Partner with the Head of Creative and creative team on brand…