Vice President, Community & Participation

Overview

As a member of the Social, Creator & Earned team, you will collaborate closely with leaders and teams across Publicis Groupe to create strategic, go-to-market solutions that harness the power of Publicis’ unique capabilities, accelerating growth for clients

We're looking for a visionary leader to define and build a next-generation Community Engagement capability at Publicis Creative. As social platforms evolve from publishing channels into participation platforms, brands need new ways to foster conversation, cultivate advocates, and build communities that create lasting business value.

This leader willestablishthe vision, operating model, methodologies, and team that help our clients move beyond content calendars and community management toward sustained community participation. They will partner across strategy, creative, creator, social intelligence, paid media, and earned to ensure community is designed into every idea not managed after it launches.

This is both a client-facing leadership role and a capability-building role, responsible for defining what best-in-class community engagement looks like for Publicis Creative.

• Define the vision,methodology, and operating model for Community Engagement.

• Establish scalable frameworks for community strategy,participationdesign, governance, moderation, advocacy, and engagement.

• Build and lead a high-performing team that supports clients across industries and platforms.

• Develop proprietary products, playbooks, and tools that differentiate our offering and can scale across the Groupe.

• Partner with Social Intelligence to translate audience signals into engagement strategies and ongoing community programming.

• Create measurement frameworks that evaluate community health, participation, advocacy, loyalty, and business impact—not just engagement metrics.

• Stay ahead of emerging platform behaviors, internet culture, AI, and community technologies to continuously evolve the capability.

• Advise senior clients on how to build enduring communities rather than transactional audiences.

• Develop participation strategies that turn campaigns into ongoing conversations.

• Design engagement ecosystems spanning owned communities, creators, social platforms, customer care, and brand advocacy.

• Partner with creative teams toensureevery campaign has a clear participation strategy from inception.

• Work alongside Creator Leads to activate creators as community builders—not simply content producers.

• Lead community responses around cultural moments, launches, partnerships, andissuesmanagement.

• Clients view community as a strategic growth driver rather than an executional function.

• Brands consistently earn conversation, advocacy, and participation—not just impressions.

• Community insights influence creative development, innovation, product strategy, and customer experience.

• Publicis Creative is recognized as an industry leader in modern community engagement.

• A scalable capability that drives growth across existing clients and attracts new business.

• 10+ years of experience leading community, social, digital engagement, brand marketing, or creator ecosystems.

• Demonstratedsuccessbuilding new capabilities, teams, or practices.

• Deep understanding of internet culture, platform behaviors, online communities, and emerging social technologies.

• Experienceadvisingsenior marketing executives and leading transformational client relationships.

• Strong strategic thinking paired with exceptional executional instincts.

• A builder's mindset, with the ability to create new products, processes, and ways of working from the ground up.

• Passion for creating brands thatdon'tsimply speak to communities—but activelyparticipatein them.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides…