Market Research Analyst III

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range: $ - $

We are looking for a Senior Market Researcher who can influence marketing decision-making by translating rigorous brand and performance marketing research into clear insights that sharpen channel execution and audience strategy. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver recommendations that will craft the future of human commerce on Etsy. This is a full-time position reporting to the Senior Manager, Market Research.

In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package s role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered.

Learn more details about our work modes and workplace safety policies here. here.

The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research. We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics). We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets.

We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers. We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law.

• Partners with Product & Retention Marketing teams to guide marketing strategy and execution
• Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects

• Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting
• Source and synthesize secondary research, including competitive intelligence
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)

• Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment
• Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement
• Strong quantitative research skills, including sampling, questionnaire design, and data analysis, with the ability to develop measurement…