Director, Digital Marketing

About ASCAP

The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators. Founded and governed by songwriters, composers and publishers, it is the only performing rights organization in the U.S. that operates on a not-for-profit basis. ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars.

ASCAP collects the licensing fees; identifies, matches and processes trillions of performances every year; and returns nearly 90 cents of every dollar back to its members as royalties. The ASCAP blanket license offers an efficient solution for businesses to legally perform ASCAP music while respecting the right of songwriters and composers to be paid fairly. ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers.

Learn more and stay in touch at , on X and Instagram @ASCAP and on Facebook.

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The Director, Digital Marketing will own end-to-end strategic development and implementation of integrated marketing campaigns and projects designed to drive brand awareness and attract new music creators and music users to ASCAP. This is a role for a versatile and highly analytical marketer with a creative mindset, someone that combines qualitative and quantitative skills and innovative thinking, with proficiency in audience targeting, content strategy, digital advertising, marketing automation and emerging platforms.

This is an exciting opportunity for a modern strategic marketer that can independently take initiative and lead B2B and B2C projects from ideation to execution, and who thrives in a fast-paced, dynamic environment, enjoys staying ahead of evolving trends and passion for mission-driven marketing.

This is a multi-faceted role that spans across multiple marketing disciplines, responsibilities include but are not limited to:

• Lead licensing marketing strategy and manage key relationships to support business growth and objectives.
• Oversee optimization of marketing technology and insights, identify core opportunities toboost brand visibility across SEO and AEO.
• Develop and establish a framework for implementing new emerging strategies into cross-department content planning.
• Craft design-forward promotional and advertising briefs, balancing business goals with compelling visuals and persuasive messaging.
• Develop and execute a target marketing strategy that drives business impact and brand awareness with different audience segments.
• Manage ad budget, schedule and creative briefs in collaboration with VP, Sr, Marketing Strategist.
• Direct key agency and vendor partnerships across digital advertising, media and technology.
• Leverage reporting tools (e.g. Google Analytics, Data Studio, Search Console, etc.) to track KPIs, analyze performance and present actionable learnings to inform future strategy.
• Drive holistic project planning including ideation, execution, content, measurement and attribution.
• Own end-to-end project management including timelines, deliverables, execution planning, milestone tracking and more.
• Build marketing reports and present campaign recaps with consolidated findings, data-driven narratives and learnings.

• Bachelor’s degree required, degree in marketing is a plus
• 8+ years of hands‑on experience developing and executing digital marketing campaigns for both business-to-consumer (B2C) and business-to-business (B2B) audiences.
• Highly analytical and data‑driven; deep qualitative and quantitative skills, ability to translate insights into strategic recommendations.
• Comfortable managing a high volume of work, shifting between different tasks…