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Special Projects Lead

Job in New York, New York County, New York, 10261, USA
Listing for: High Roller
Full Time position
Listed on 2026-08-31
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Brand Ambassadors & Brand Management, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 125000 - 175000 USD Yearly USD 125000.00 175000.00 YEAR
Job Description & How to Apply Below
Location: New York

ABOUT ROLR

ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics. You'll be on a nimble startup-like team within a public company. A large volume of time-sensitive, external-facing, cross-departmental projects that drive value across Product, Brand, Community, and Investor Relations can go unexecuted because of their complexity and time commitment. We're looking for an exceptional generalist who works across brand, marketing, community, social, and events.

You're familiar with leveraging AI workflows to take projects end to end, and you have the emotional intelligence and interpersonal skills to work across departments to get the job done. You're resourceful, a fast learner, and comfortable taking ownership.

Role Overview

We're looking for a Special Projects Lead: an operational growth generalist with a creative marketing, design, and product background. You'll be AI-native, able to create brand assets, ship updates to marketing surfaces, and build simple app features that drive social and community loops. You'll take cross-departmental projects from ideation to pitching the business case, securing budget, and execution, either independently or by coordinating across departments.

As we build out our marketing and community functions, this role will take ownership of projects that sit between established functions or would otherwise consume significant senior leadership time.

This is a senior individual-contributor role with leadership-level exposure.

You’ll report to the Chief Product Officer with a dotted line to the Chief Marketing Officer, working closely with Brand Marketing, Design, Product, and Engineering leaders.

The boundary with our Social Media Manager is clear: they own the channels, editorial calendar, and daily content. You'll own time-boxed campaigns, community programs, events, and other cross-functional projects, feeding relevant launch content through the social calendar.

Example Projects
  • Develop digital community loyalty programs involving new product features, content, community leadership, and brand initiatives
  • Deliver creative marketing activations involving brand and design, event planning, in-app activation, email/SMS, social and traditional media
  • Coordinate ROLR's presence at industry conferences, including brand, product, community, or investor activations and events
  • Manage affiliates and emerging community members to support brand awareness, user acquisition, engagement, and rewards
  • Support projects such as refreshing and rebuilding the Investor Relations site in partnership with the relevant internal teams
  • Deliver merchandise initiatives from creative direction and vendor selection through production, quality review, and distribution
Key Responsibilities
  • Own cross-departmental projects end to end: scope, plan, coordinate the teams involved, and deliver
  • Execute brand and marketing operations, including activations, events, conference presence, merchandise production, and site refreshes, with Design and Brand owning creative direction
  • Stand up and run community programs across Discord, Reddit, and other relevant channels, and represent ROLR credibly in trading and prediction markets conversations
  • Plan and run real-world programs, including launch moments, trader meetups, activations, and partner events
  • Support external-facing product work, such as community flows and features built into the product
  • Support executive work streams with research, analysis, and preparation of decks and briefs
  • Build prototypes, internal tools, and lightweight product experiences where a project calls for it
  • Create a feedback loop between the community and Product, Growth, and Marketing
  • Operate with the judgment required of a regulated financial technology company
You’ll need to:
  • Have 2+ years of experience shipping work across at least two of: marketing operations, design, product, content, community, or events
  • Have created and published content under both a personal brand and an organizational voice, with an audience or engagement track record to demonstrate success
  • Have a portfolio of projects you have taken end to…
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