Network - Marketing & Communications Coordinator

ABOUT US

Family Life Academy Charter School (commonly called FLACS) is a nonprofit network of high-performing charter schools in the South Bronx. FLACS, together with the Latino Pastoral Action Center and parents, create the conditions for self-empowerment for all its K-12 students to excel academically, take responsibility for their own learning, and affirm human values, today, in college, and beyond. We are guided by this mission and through it, we have revolutionized education for students from K-12.

• Value collaboration with like-minded individuals who believe that education is activism.
• Want to work in an environment where all students are scholars and academic excellence is the norm.
• Believe that young people can be leaders who can create positive change in their communities and that schools should be safe, warm and caring environments.
• Desire to work in a place where their skills will be nurtured through an embedded professional development program.

Under the supervision of the Director of Marketing & Communications, the Marketing & Communications (M&C) Coordinator supports the Marketing & Communications department's overall work and assists the student recruitment & enrollment and family & community engagement departments. The Director sets the strategy; the Coordinator executes it. Together they share the day-to-day work of telling FLACS's story, growing our community, and supporting student recruitment across every channel.

S/he is an organized storyteller who loves capturing real moments in schools and the surrounding communities and turning them into compelling content that reaches the greater South Bronx community. S/he also serves as a liaison between the school and network staff.

• Capture, source, and organize photos and video from school events, classrooms, and programs across all five campuses; coordinate with school leaders to surface high-interest, brand-aligned stories.
• Perform photo and video editing to produce social posts, reels, and short highlight pieces.
• Draft, design, and lay out marketing pieces that are consistent with the FLACS brand, including flyers, one-pagers, newsletters, social graphics, and recruitment collateral.
• Write clear, warm, strengths-based copy for a range of audiences, using brand-aligned vocabulary and plain language, primarily in English, Spanish, and other languages.

• Manage the day-to-day content calendar and posting across Facebook, Instagram, and You Tube; draft captions, build stories and reels, and monitor engagement.
• Execute email marketing campaigns and support initiatives to grow and segment the FLACS email list.
• Keep website content current in partnership with the Director, including events, news, and enrollment and community information.

• Produce and deploy student recruitment marketing across print and digital channels, leading with the brand signature and the standard apply call-to-action.
• Support the enrollment funnel from awareness to application to registration, in partnership with the network and school SRE teams.
• Build, schedule, and translate post-lottery and student enrollment messaging using FLACS's bilingual email and text templates.
• Help coordinate and promote recruitment events, open houses, and community moments.

• Apply and maintain the FLACS Branding Guidelines consistently, including logo usage, color palette, and typography, across every piece produced.
• Track basic performance metrics (reach, engagement, follower and list growth) and share simple summaries to inform future content.
• Maintain organized files in the centralized asset library, including photography, templates, and approved snippets, and manage print and promotional inventory.
• Provide cross-departmental support to Development, Family & Community Engagement, and Student Recruitment & Enrollment, and assist with other projects as directed.

• Other responsibilities assigned by the M&C Director or COO