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General Manager, DTC Brand & Launch
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-09-01
Listing for:
Trade Coffee
Full Time
position Listed on 2026-09-01
Job specializations:
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Marketing / Advertising / PR
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Management
General Management
Job Description & How to Apply Below
Location: New York
Trade Coffee is seeking a General Manager to own and launch a new business unit. You will lead the go-to-market, guide digital experience development, and drive cross-functional alignment across product, brand, marketing, and operations.
This is a rare opportunity to shape a new brand with the backing of an established company. Ideal candidates have 8-10+ years of building and scaling businesses, proven P&L ownership, and a track record in direct-to-consumer ecommerce, especially in
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