Director, Social Media Advertising & Analytics

Summary:

The ASPCA is seeking a strategic, data-driven leader to oversee and advance our paid social media and analytics capabilities. The Director, Social Media Advertising and Analytics will design and scale paid social media programs that grow awareness, drive engagement and maximize conversions while establishing a measurement framework to gather core insights from paid social campaigns to inform decision-making across the organization.

Reporting to the Senior Director, Social Media and Online Influencer Engagement Strategy, this role will serve as a key partner to the External Communications, Marketing, Development and Program teams; translating performance data into actionable paid social strategies that deepen audience connection and advance mission impact. The ideal candidate is both a performance marketer and a storyteller, equally comfortable optimizing campaigns in-platform and presenting clear, compelling insights to key stakeholders.

In addition to leading paid media strategy and analytics, this role will manage and mentor a Manager, Social Media Advertising Strategist and oversee budget allocation.

The Communications division works with key stakeholders to develop marketingandcommunications strategies, messaging,creative and content to engage audiencesonpriority issues to fulfill the ASPCA’s mission. Strategies are developed based on target audiences and organizational priorities across owned,earned and paid media and channels. ASPCA communications drive public awareness and engagement in our mission and impact, support our priorities and values, strengthen our brand, and advance our work.

• The Director of Social Media Advertising and Analytics reports directly to the Senior Director, Social Media and Online Influencer Engagement Strategy and has one direct report.

• This is a hybrid position and will require one day a week on-site at the ASPCA’s 8th Avenue Office in New York City. Schedules are subject to change as needed by the ASPCA

• Ability and willingness to travel up to 10% annually, as needed.

Compensation

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity,market demandsor budgeted amount for the role. The target hiring rangeis fornew hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience.

The expected hiring salary range for this roleisset forth belowandmay be modified in the future.

• The target hiring range for this role is $125,000 -$133,000

Benefits

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.

• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.

• Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.

• Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

Responsibility buckets are listed in general order of importance. They include, but are not limited to:

Paid Social Advertising Strategy, Execution & Agency Management

• Design, execute and scale…