Product Marketing Manager; II

Join a global technology leader that is constantly pushing the boundaries of innovation to create products and experiences that touch millions of lives worldwide. This organization is committed to fostering an inclusive environment where diverse perspectives drive groundbreaking solutions and everyone feels empowered to contribute to a shared vision of progress.

Partnering with Aquent, you have the exciting opportunity to join this innovative company as a Product Marketing professional. This is more than just a role; it’s a chance to make a significant impact on how groundbreaking products are brought to market and experienced by millions. You’ll be instrumental in shaping strategy, driving user engagement, and ensuring our offerings resonate deeply with our target audiences.

You will serve as a key reference point for products, influencing product development and marketing strategies with your expertise and user insights. Your contributions will directly influence product success and foster a culture of belonging and psychological safety within the team.

• Participate in meetings to develop marketing plans for regional or functional marketing teams, studying the overall portfolio and characteristics, prioritizing marketing goals, and developing positioning plans to identify and engage the target audience.
• Exercise sound judgment and take swift action to uphold core values and code of conduct. Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigate your own biases and flex your style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
• Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
• Develop the framework and rollout strategies for product marketing content across channels, with minimal guidance. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance. Use comprehensive knowledge in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users, bring products to market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Develop product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
• Act as a junior expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, conduct market analysis, and predict and provide insights…